# AdGlare | Ad Server Software (2026) for Publishers & Advertisers ![AdGlare Customer Review Bernd Jaeger](/images/testimonials/bernd_jaeger.png)![AdGlare Customer Review Alfonso Di Stasio](/images/testimonials/alfonso_di_stasio2.png)![AdGlare Customer Review Alexander Amdor](/images/testimonials/alex_amdor.png)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) Independent Ad Server Software # Launch, Manage & Optimize **Ad Campaigns** with Complete Control A powerful, flexible ad server trusted by companies across 45+ countries worldwide. Developed for publishers, advertisers and ad agencies. Easier than you think. ![AdGlare Ad Server](/images/product/targeting.png) Launch Ads in Minutes Real-Time Analytics White-Label Ready No Contracts No credit card needed. [Compare Plans](/pricing) Trusted by organizations in 45+ countries world-wide since 2013 ![FXEmpire Logo](/images/testimonials/fxempire.png) ![Quidco Logo](/images/testimonials/quidco.png) ![RXnT Logo](/images/testimonials/rxnt.png) ![Shoop Logo](/images/testimonials/shoop.png) ![Traceparts Logo](/images/testimonials/traceparts.png) ## How AdGlare Works 1 Upload Ads Add a campaign and upload your creative. ![](/images/tour/how_it_works_display_ss1.png) 2 Create Ad Tags Have the tags added to a web page or app. ![](/images/tour/how_it_works_display_ss2.png) 3 View Report Data Get real-time analytical data. ![](/images/tour/how_it_works_display_ss3.png) ![](/images/product/campaign.png) ## Easy Campaign Management Set up your ad campaigns in minutes with AdGlare's intuitive interface. Upload creatives, set targeting and goals — no tech headaches, just straightforward control. Prioritize important campaigns, schedule ads up in front, swap creatives on the fly, auto-optimize by CTR or conversion rates, and much more. ![](/images/product/campaign.png) ## Serve Different Ad Formats Run Display, Native, and VAST Video ads seamlessly. Manage all your ad formats in one unified platform. - PNG/JPG/WebP/AVIF - MP4 Video - HTML5 Zip - JSON (Native Ads) ![](/images/product/creative.png) ![](/images/product/creative.png) ![](/images/product/targeting.png) ## Geotargeting Target ads to specific geographic locations, allowing you to reach users in certain countries, regions or cities. AdGlare uses the high-precision IP to geolocation database from market leader MaxMind. ![](/images/product/targeting.png) ## Ad Trafficking & Scheduling AdGlare allows you to fine-tune the delivery, scheduling and placement of your banner ads, ensuring that they will be delivered to the right audience at the right time. Set start and end dates. Configure dayparting to serve ads only between 9am and 7pm on weekends. Pace impressions smoothly over the duration of your campaign. ![](/images/product/trafficking.png) ![](/images/product/trafficking.png) ![](/images/product/reports.png) ## Real-Time Reports Track your campaigns in real time with detailed metrics — impressions, clicks, conversions, viewability, fill rates — all updated INSTANTLY for faster optimizations and fewer campaign errors. Build your own custom metrics with personalized formulas. Track unique data points using custom dimensions like `is_logged_in` or `membership_tier` — available on the Enterprise plan. ![](/images/product/reports.png) ## Invalid Traffic Filters Protect your inventory and revenue with built-in filters for General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT). Block obvious non-human traffic and filter bots that mimic real users. By automatically filtering out these fake impressions, you keep your ad stats clean. Ensure advertisers get genuine non-skewed reports, and maintain your reputation as a trusted publisher. ![](/images/product/botfilter.png) ![](/images/product/botfilter.png) ## Worldwide Ad Serving America, Europe and Asia Enterprise-grade infrastructure, refined over years of experience. Built to handle billions of ad requests. *![](/images/america_flag.svg) Powered by USA Infrastructure* ![AdGlare Infrastructure](/images/map_infrastructure.png) ![AdGlare Infrastructure](/images/infra2.svg) 220+ Ad Serving Nodes 8K QPS per Node 6 Data Centers Network Latency DNS Load Balancing ## Powerful Features. Real Results. Get everything you need to manage, deliver, and optimize your ads ### Ad Delivery Let the ad serving engines decide which ad to serve, taking into account scheduling, targeting, priorities, budget capping, delivery pacing and much more. ### Event Tracking Log all events like impressions, clicks, conversions, viewability metrics, fill rates and more. Get full insights into the engagement viewers had with your ads. ### Geotargeting Targeting campaigns to a country, region or city is an indispensable feature of ad server software to optimize ad spend and reduce wasted budget. ### Optimization Let AdGlare automatically serve ads that tend to perform better. Upload variants of the same creative and let the algorithms do their magic. Optimize by CTR or Conversion Rates. ### Budget Capping Spend only $100 per day? Put campaigns on hold automatically when the budget for today has been depleted. Works in synergy with delivery pacing. ### Delivery Pacing This algorithm prevents that all impressions are served within the early hours of the day. It spreads impressions throughout the day, allowing for a higher reach and more efficient use of budgets. ### Flight Dates Prepare campaigns in advance and schedule them to go live on a certain date. AdGlare's ad platform is a complete solution to create and manage your ad campaigns. ### Day Parting Some campaigns work best during the weekends and nights, while others perform better early in the week. Set the exact hours and day on which you want the campaign to serve. ### Conversion Tracking Track which impressions and clicks have led to a conversion. Create conversion reports and get the complete picture. Optimize campaigns accordingly, either manually or automatically. ### Bot Filtering Prevent logging events and metrics from automated bots. AdGlare automatically filters all GIVT traffic to avoid your reports from becoming skewed. Bot filtering improves CTR. ### Get around Ad Blockers Set up your white-label and serve ads from your own subdomain, like engine.mycompany.com. Great to get around ad blockers. ### Built-in Ad Validation Instantly validate creatives using [AdValify.io](https://www.advalify.io). Catch JavaScript errors, missing clickTags or dimension mis-matches before ads go live. ## Frequently Asked Questions ### What is ad server software? Ad server software is an online platform used to manage and serve digital advertisements to target audiences. They are typically used by publishers, advertisers and ad agencies to serve ads on websites and mobile apps. ### What are the two types of ad server software? There are two types of ad server software: one at the publisher-side, and one at the advertiser-side. Publisher-side ad servers are also called first-party ad servers, and are used to manage and target ads displayed on their sites. Advertiser-side ad servers are commonly used to manage ads and optimize ad spend across multiple publishers. ### What are the main features of an ad server? Ad server solutions like AdGlare have all features to manage and serve ads from A to Z: - decisioning - tracking - targeting - optimizations - budget capping - delivery pacing - scheduling - conversion tracking - bot filtering ...and much more. Built for publishers, advertisers and ad agencies. ### How easy is it to integrate AdGlare into my website or app? Depending on the ad format, AdGlare creates an ad tag, JSON endpoint or VAST tag which you can add to your website or app to display the ads. This has to be done only once, after which you can manage all campaigns and inventory from your AdGlare portal. ### How reliable is AdGlare's infrastructure? AdGlare has been in business since 2013, during which thousands of customers have tested the integrity of the platform. After thousands of updates, network tweaks and improvements, AdGlare's infrastructure became a reliable and robust network that you can rely on. ### Can AdGlare handle high traffic volumes? You can go all the way up to 10 billion ad requests per month on one of the standard plans. If you expect more than that, please reach out to discuss the options. ### How affordable is AdGlare's ad server? There's an Essential plan that covers all core features needed to start serving ads at an affordable price. For larger businesses, the Enterprise plan goes all the way up to 10 billion ad requests per month and contains all features offered. ### Does AdGlare support third-party ad verification? Yes, you can run code from ad verification vendors like MOAT and DoubleVerify along with each creative. Their tags will be executed along with the ad for unbiased measurement. ### Is AdGlare simple to use, and what about onboarding? AdGlare was designed to be user-friendly right from the start in 2013. Usability improved even further after 10 years of updates. You and your team shouldn't spend much time on learning how to use AdGlare. There's a detailed User Guide available that walks you through the interface smoothly. Reach out in case you have specific onboarding questions. ### What about privacy laws like the GDPR and CCPA? AdGlare doesn't write cookies whatsoever, nor does it use PII, unique identifiers or offer retargeting. If you use key/value targeting, make sure not to send any PII to AdGlare's servers. Geotargeting uses the anonymized IP address of the user, which is discarded right after the geo lookup. ## Some Happy Users ![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) "Ever since we started using AdGlare in 2016 it has been a fruitful experience. Constant development updates and quick support has proven to us that we made the right choice." ![AdGlare Customer Review Bernd Jaeger](/images/testimonials/bernd_jaeger.png) Bernd Jaeger Campaign Manager, TraceParts ![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) "As a financial publisher operating in a dynamic and complex environment with millions of ad requests, it's great to have a partner like Adglare." ![AdGlare Customer Review Alexander Amdor](/images/testimonials/alex_amdor.png) Alexander Amdor Head of Product, FX Empire ![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) "AdGlare represents a gold standard for the ad tech industry. Not only for the advanced technological platform you can rely on, but also for the after-sales service provided." ![AdGlare Customer Review Alfonso Di Stasio](/images/testimonials/alfonso_di_stasio2.png) Alfonso Di Stasio CEO, PharmAdvertise Trusted by organizations in 45+ countries world-wide since 2013 ![FXEmpire Logo](/images/testimonials/fxempire.png) ![Quidco Logo](/images/testimonials/quidco.png) ![RXnT Logo](/images/testimonials/rxnt.png) ![Shoop Logo](/images/testimonials/shoop.png) ![Traceparts Logo](/images/testimonials/traceparts.png) ### ISO/IEC 27001 AdGlare's security practices are aligned with ISO 27001, implementing rigorous controls for data protection, access management, and operational resilience across all systems. ### Privacy Compliance AdGlare is inherently GDPR and CCPA compliant by design. No personally identifiable information (PII) is collected, stored, or processed during ad serving. ### No Cookies AdGlare serves ads without storing or dropping cookies. Get full compliance and future-proof reliability amid third-party cookie deprecation. ## Launch Your First Campaign in Minutes See if we're a fit without engagement. Get INSTANT access. 14-day free trial No credit card required. No sales calls. No endless SPAM - we'll reach out up to 3x max. ## Why AdGlare? ### Enterprise-Grade Infrastructure Scale to billions of daily impressions. With a global presence in 4 countries and decisioning engines throughout the world, you can serve ads with ### 13 Years of Experience Since 2013, AdGlare serves ads for publishers, advertisers and agencies in 45+ countries. Refined release after release to ensure lightning-fast ad delivery — because every millisecond counts. ### Fast Customer Support In a 24/7 world where things move fast, you can count on real human support. Whether it's a quick question or a critical issue, we're available to help — available during the weekends and on holidays. ![AdGlare Ad Server](/images/adglare_logo_new4.png) ### What is AdGlare? AdGlare is cloud-based ad serving software that lets publishers and advertisers manage, serve, and track ads across platforms with speed, precision, and full control. 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