Display Ad Server
Serve ads in standard fixed-size units
Native Ad Server
Build native ads into your web page or app
VAST Video Server
Serve MP4 video ads as pre-rolls
Display Ad Server
Native Ad Server
VAST Video Ad Server
content_pasteRelease Notes
error_outlineNetwork Status
Terms of Service
Security Policy
Ad Tags
auto_storiesMacros for Ad Serving
auto_storiesAMP HTML Ads
Best Practices
auto_storiesEvaluating 3P Ad Tags for Speed
Campaign Setup
auto_storiesFlight Dates, Quantity & Pacing
auto_storiesCampaign Tiers
Getting Started
auto_storiesGetting Started with AdGlare
auto_storiesAdGlare Glossary
Good To Know
auto_storiesAdblock Detection Script
auto_storiesRevive vs AdGlare
auto_storiesThe Importance of Async Ad Tags
auto_storiesAd Server Pricing
auto_storiesVideo Ad Server with VAST Support
License & Billing
auto_storiesCDN Bandwidth & Fees
auto_storiesDownload Invoice PDFs
auto_storiesCancel License
auto_storiesReplace Credit Card
auto_storiesUpgrade Plan
Native Ads
auto_storiesNative Ads API
auto_storiesConversion Tracking
auto_storiesMetrics & Dimensions
auto_storiesExporting Data
auto_storiesCustom Formulas
auto_storiesFrequency Capping (GDPR)
auto_storiesKeyword Targeting
auto_storiesKey/Value Targeting
auto_storiesGeotargeting Locations
auto_storiesBrowser/OS/Device Targeting
auto_storiesWhite Labeled Ad Serving
auto_storiesBot Filtering for Ads
auto_storiesLazy-Loading Ads
auto_storiesKeeping Ads On The Screen
auto_storiesAdding a 3rd Party Tag
auto_storiesMove to different Folder

How to serve AMP HTML Ads by your ad server

menu_book Knowledge Base chevron_right Ad Tags
AdGlare Ad Server

AdGlare can generate AMP Ad Tags that can be loaded on Accelerated Mobile Pages (AMP) pages to speed up ad serving. Are you a publisher using AMP pages? Read below how AdGlare Ad Server can help you monetize your content.

What are AMP HTML Ads?

AMP was developed by Google back in 2015 to speed up mobile web page loading. AMP pages are cached on Google servers the closest to the visitor's geographical location, making them load faster on the mobile web. AMP HTML Ads can be considered an extension of this framework, allowing you to serve ads that are performant and secure.

What are the advantages of AMP HTML Ads?

  • They load faster, as static libraries are cached
  • Lazy-loading enabled by default, improving CTR
  • Self-aware performance: disables animations when off-screen
  • Uses efficient Same-Origin Iframes

How do I serve AMP HTML Ads?

To serve and manage AMP HTML Ads, you would need an AMP ad server. The ad server generates the code for you, which can be copy/pasted directly to an AMP page. Here's an example of such a tag:

<amp-ad width=300 height=250 layout=responsive type=adglare data-host=try data-zid=707531647> </amp-ad>

To generate this code, use the Ad Tag Generator: AMP HTML Ads - Ad Tag by AdGlare Ad Server

Generating an AMP HTML Ad Tag in AdGlare.

In Summary

Over the years, this framework has proved its efficiency and major publishers support AMP pages by now (Feb 2023). If you're converting your pages to AMP too, make sure to update your ad tags as well. Your ad server vendor should be able to provide you with AMP ad tags. Faster loaded ads increase your CTR and, ultimately, your revenue and/or inventory quality.

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Since 2013, AdGlare powers the ad serving stack of hundreds of brands and publishers worldwide. With ideas and suggestions coming from Publishers, AdOps and Marketeers like you, we're proud to offer one of the most up-to-date ad servers in the market. We adhere to IAB's LEAN Ads Program and Google's Coalition for Better Ads.

Are you a publisher or brand? Reach out to see how we can help you.