The most widely used metrics are already displayed in your reports, like impressions, clicks and CTR. You can however create new metrics based on standard metrics that have already been logged.
Let's go for an example. You want to add the conversion rate to your report tables. AdGlare already logs the number of clicks and conversions. Based on that data, we can calculate the conversion rate:
How to create formulas
Standard operational calculus is supported: multiplication, division, addition and subtraction. Nested operations are supported as well, going 4 levels deep. For example, to calculate the fill rate you can use:
The following metrics are available.
|adrequests||Number of ad requests|
|impressions||Number of impressions|
|clicks||Number of clicks|
|conversions||Number of conversions|
|conversion_value||The conversion value|
|unfilled||Unfilled ad requests (empty ad slot)|
|filled||Filled ad requests|
|viewability_viewable||Number of viewable impressions|
|viewability_measurable||Impressions of which viewability was measured|
|value||Based on the Pricing Model|
Need more insights?
Even with these customizations, it can be that you need more data to get insights. Feel free to contact your AdGlare account manager to see what can be done to improve the report section further. Your feedback is highly appreciated sentiment_satisfied_alt