Display Ad Server
Serve ads in standard fixed-size units
Native Ad Server
Build native ads into your web page or app
VAST Video Server
Serve MP4 video ads as pre-rolls
Display Ad Server
Native Ad Server
VAST Video Ad Server
content_pasteRelease Notes
error_outlineNetwork Status
Terms of Service
Security Policy
Ad Tags
auto_storiesMacros for Ad Serving
auto_storiesAMP HTML Ads
Best Practices
auto_storiesEvaluating 3P Ad Tags for Speed
Campaign Setup
auto_storiesFlight Dates, Quantity & Pacing
auto_storiesCampaign Tiers
Getting Started
auto_storiesGetting Started with AdGlare
auto_storiesAdGlare Glossary
Good To Know
auto_storiesAdblock Detection Script
auto_storiesRevive vs AdGlare
auto_storiesThe Importance of Async Ad Tags
auto_storiesAd Server Pricing
auto_storiesVideo Ad Server with VAST Support
License & Billing
auto_storiesCDN Bandwidth & Fees
auto_storiesDownload Invoice PDFs
auto_storiesCancel License
auto_storiesReplace Credit Card
auto_storiesUpgrade Plan
Native Ads
auto_storiesNative Ads API
auto_storiesConversion Tracking
auto_storiesMetrics & Dimensions
auto_storiesExporting Data
auto_storiesCustom Formulas
auto_storiesFrequency Capping (GDPR)
auto_storiesKeyword Targeting
auto_storiesKey/Value Targeting
auto_storiesGeotargeting Locations
auto_storiesBrowser/OS/Device Targeting
auto_storiesWhite Labeled Ad Serving
auto_storiesBot Filtering for Ads
auto_storiesLazy-Loading Ads
auto_storiesKeeping Ads On The Screen
auto_storiesAdding a 3rd Party Tag
auto_storiesMove to different Folder

Custom Formulas in your Reports

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AdGlare Ad Server

The most widely used metrics are already displayed in your reports, like impressions, clicks and CTR. You can however create new metrics based on standard metrics that have already been logged.

Let's go for an example. You want to add the conversion rate to your report tables. AdGlare already logs the number of clicks and conversions. Based on that data, we can calculate the conversion rate:

conversions / clicks * 100

How to create formulas

Standard operational calculus is supported: multiplication, division, addition and subtraction. Nested operations are supported as well, going 4 levels deep. For example, to calculate the fill rate you can use:

filled / (filled + unfilled) * 100

The following metrics are available.
adrequestsNumber of ad requests
impressionsNumber of impressions
clicksNumber of clicks
conversionsNumber of conversions
conversion_valueThe conversion value
unfilledUnfilled ad requests (empty ad slot)
filledFilled ad requests
viewability_viewableNumber of viewable impressions
viewability_measurableImpressions of which viewability was measured
valueBased on the Pricing Model

Need more insights?

Even with these customizations, it can be that you need more data to get insights. Feel free to contact your AdGlare account manager to see what can be done to improve the report section further. Your feedback is highly appreciated sentiment_satisfied_alt

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Since 2013, AdGlare powers the ad serving stack of hundreds of brands and publishers worldwide. With ideas and suggestions coming from Publishers, AdOps and Marketeers like you, we're proud to offer one of the most up-to-date ad servers in the market. We adhere to IAB's LEAN Ads Program and Google's Coalition for Better Ads.

Are you a publisher or brand? Reach out to see how we can help you.