Also known as technology targeting, this targeting method allows you to target ads to users visiting from a specific browser, operating system or device.
Identification is performed using the browser's User-Agent string, which is sent along with each HTTP request. The string is parsed and matched against certain identifiers that can tell browsers, OSes and devices apart.
AdGlare lets you target commonly used browsers, OSes and devices. The following technology is supported:
- Internet Explorer
- Mac OS
- Mobile Device
- VR Headset
Setting this up in AdGlare
Open a campaign and click the Targeting Rules tab. Simply select the browsers, OSes and devices you'd want to target for. Then save the campaign.
Old methods of targeting