Display Ad Server
Serve ads in standard fixed-size units
Native Ad Server
Build native ads into your web page or app
VAST Video Server
Serve MP4 video ads as pre-rolls
Display Ad Server
Native Ad Server
VAST Video Ad Server
content_pasteRelease Notes
error_outlineNetwork Status
Terms of Service
Security Policy
Ad Tags
auto_storiesMacros for Ad Serving
auto_storiesAMP HTML Ads
Best Practices
auto_storiesEvaluating 3P Ad Tags for Speed
Campaign Setup
auto_storiesFlight Dates, Quantity & Pacing
auto_storiesCampaign Tiers
Getting Started
auto_storiesGetting Started with AdGlare
auto_storiesAdGlare Glossary
Good To Know
auto_storiesAdblock Detection Script
auto_storiesRevive vs AdGlare
auto_storiesThe Importance of Async Ad Tags
auto_storiesAd Server Pricing
auto_storiesVideo Ad Server with VAST Support
License & Billing
auto_storiesCDN Bandwidth & Fees
auto_storiesDownload Invoice PDFs
auto_storiesCancel License
auto_storiesReplace Credit Card
auto_storiesUpgrade Plan
Native Ads
auto_storiesNative Ads API
auto_storiesConversion Tracking
auto_storiesMetrics & Dimensions
auto_storiesExporting Data
auto_storiesCustom Formulas
auto_storiesFrequency Capping (GDPR)
auto_storiesKeyword Targeting
auto_storiesKey/Value Targeting
auto_storiesGeotargeting Locations
auto_storiesBrowser/OS/Device Targeting
auto_storiesWhite Labeled Ad Serving
auto_storiesBot Filtering for Ads
auto_storiesLazy-Loading Ads
auto_storiesKeeping Ads On The Screen
auto_storiesAdding a 3rd Party Tag
auto_storiesMove to different Folder

Browser, OS and Device Targeting

menu_book Knowledge Base chevron_right Targeting
AdGlare Ad Server

Also known as technology targeting, this targeting method allows you to target ads to users visiting from a specific browser, operating system or device.

Identification is performed using the browser's User-Agent string, which is sent along with each HTTP request. The string is parsed and matched against certain identifiers that can tell browsers, OSes and devices apart.

Browser, OS and device targeting ad server.
HTTP headers containing the User-Agent string, sent along with each request.

Supported Technology

AdGlare lets you target commonly used browsers, OSes and devices. The following technology is supported:

  • Chrome
  • Firefox
  • Internet Explorer
  • Edge
  • Safari
  • Opera
Operating Systems
  • Windows
  • Mac OS
  • iOS
  • Android
  • Linux
  • Desktop
  • Tablet
  • Mobile Device
  • VR Headset

Setting this up in AdGlare

Open a campaign and click the Targeting Rules tab. Simply select the browsers, OSes and devices you'd want to target for. Then save the campaign.

Browser, Device and OS Targeting in AdGlare Ad Server.

Old methods of targeting

In the early days, device targeting was commonly performed by looking at the screen resolution. Back in that time, mobile phones had low-resolution displays. You could tell if a visitor used a mobile phone by looking at the JavaScript variable window.screen.width. By now, most mobile phones have resolutions that surpass those of old laptops, making this method outdated.

External Resources

Share This

emoji_peopleMore about AdGlare

Since 2013, AdGlare powers the ad serving stack of hundreds of brands and publishers worldwide. With ideas and suggestions coming from Publishers, AdOps and Marketeers like you, we're proud to offer one of the most up-to-date ad servers in the market. We adhere to IAB's LEAN Ads Program and Google's Coalition for Better Ads.

Are you a publisher or brand? Reach out to see how we can help you.