Video Ad Server with VAST 2.0/3.0/4.0 SupportIf you're looking for a video ad server with VAST support, AdGlare may be an interesting choice. Based on your video campaign configuration, it spits out VAST 2.0/3.0/4.0 XML tags that can be pre/mid/post-rolled on the publisher's website. It can combine media types like Linear Video Ads, Non-Linear Banner Ads along with Companion Ads. AdGlare supports all IAB specified tracking URLs, as well as VAST wrapper redirects and Ad Pods. In this article I will tell you more how to set up video ad serving.
VAST briefly explainedThe VAST specification has been developed by the Interactive Advertising Bureau (IAB) and is widely recognized in the digital advertising industry. Like the IAB says, VAST doesn't "do" anything. It's simply a mechanism (or protocol) for transferring data from one system to another. The VAST specification allows advertisers to create a well ordered document that can be read and understood by a VAST-compliant video player. Based on this document, the publisher's video player can pre-roll (or mid/post-roll) the advertiser's video, along with display ads that are visible around the video player to create a unique user experience that your audience can't miss. The specification also allow ad servers like AdGlare to track impressions, clicks and various other metrics (like if your video ad has been ran entirely or not).
Linear, Non-Linear and Companion AdsWhen setting up your video ad campaign in your AdGlare ad server, you can choose between various media types. Basically, we can distinguish 3 types of ads. See the image above for a better understanding.
- Linear Video Ads are displayed before, during or after the original content video. Typically, these videos are pre-rolled before the actual content starts, to engage visitors to patiently watch your ad before their requested video starts. To avoid abandonment, it's recommended to keep your video ad duration to a maximum of 10 seconds. It's up to the publisher to decide when exactly to show your video ad. Obviously, AdGlare only counts an impression when the video has been played entirely.
- Non-Linear Ads are traditional banner images superimposed over the content video. Typically, these banners are located at the bottom of the video. Non-Linear inventory is usually cheaper than Linear inventory and can be displayed for a longer time period, or even for the entire duration of the content video.
- Companion Ads are display banners around the video player. Common locations are the sidebar or a banner position just under de video. Pre-rolling your video ad along with these companion ads has an incredible advantage. Visitors will be 'remembered' to your ad by the banners around the player, even after your video ad has finished playing. AdGlare keeps track of which companion ad has been clicked in order for you to measure its performance.
Video Ad Configuration in your AdGlare portalTo set up VAST Video Ads, choose Campaigns New Campaign from the menu.
Then, on the Creatives tab, choose New Creative from where you can configure your Linear Ad, Non-Linear Ad or Wrapper Redirects. Feel free to contact AdGlare customer support if you need technical support to set things up.