Frequency Capping

Frequency Capping is a feature of your AdGlare ad server which allows you to set the maximum number of times a campaign is shown in a certain period of time. Capping can be done at campaign level, visitor level or zone level. One of the best arguments to set a frequency cap at visitor level is to minimize banner blindness and to increase the traffic quality on your impressions.

With these caps you can:
  • Show a campaign a maximum of 10,000 times per day, regardless the visitor
  • Rate-limit campaign exposure to a certain visitor a maximum of 5 times per 3 hours

How to set this up

To set up Frequency Caps, browse to Campaigns => Frequency Caps. Here you'll find the settings to limit campaign exposure: Visitor Cap and Campaign Cap. See the screenshot here below.


Visitor Caps

The visitor cap is applied to an individual user for all devices within his home network. Here's an example:
  1. You've set a visitor cap of 3 impressions per day.
  2. John has seen the campaign 2 times on his laptop this morning. In the afternoon, he sees the campaign 1 time on his tablet.
  3. The campaign will no longer be shown for the rest of the day to John. He may see it again tomorrow.

Campaign Caps

Impressions of all creatives are counted toward the campaign's frequency cap settings. Here's an example:
  1. You've set a campaign cap of 10,000 impressions per hour on a campaign with creatives A and B.
  2. Creative A has got 3,000 impressions this hour and creative B 7,000.
  3. The campaign cap will be applied, and ad serving will resume when the next hour starts.
Note that daily and hourly caps run from xx:00:00 until xx:59:59 (i.e. a full calendar hour/day).

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