Dayparting allows you to serve a campaign only during certain hours or days of the week.
With these caps you can:
Show a campaign only between 7am and 9pm
Show a campaign every day, but not in the week-ends
How to set this up
To set up Dayparting, browse to Campaigns => Targeting Rules. Here you'll find a table with the hours and days of the week.
To limit exposure of the campaign, click, hold and drag the mouse over the hours you want the campaign to display.
See the screenshot here below.
By default, your ad server's time zone will be used as configured on the page Settings. However, if you're a publisher and your advertiser
asked you to daypart the campaign according to his own timezone, you can do so by via the setting 'Schedule Timezone'.
Keep in mind that...
Even if your campaign has been auto-paused due to your Dayparting settings, the status Active will be shown.
There's no need to adjust the status manually. The campaign will auto-resume as soon as it's eligible to show.
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Are you an advertiser?
Try AdGlare Ad Server. Use dayparting to show your ads at the most relevant times only. You'll save on wasted impressions while increasing your CTR.