Lazy-Loading Ads: Increase your CTR and zone QualityAdGlare's Lazy-Loading function loads the ads only when the zone becomes visible in the browser's viewport. Enabling this function for Banner Ads is highly recommended, regardless if you're an advertiser or a publisher, because it:
- Increases CTR significantly
- Increases your viewability rate
- Increases the quality of the zone (if you're a publisher)
Questions and Answers
QWhat happens if the zone's visibility cannot be determined?
AThen the zone will load directly, as if Lazy-Loading was not enabled. This happens for example when a zone is loaded inside a third party iframe.
QDo crawlers/bots load the ads if lazy-loading is enabled?
AThat depends on the type of crawler/bot and its intelligence. Google Bot does. You can however filter those impressions from your statistical data by enabling the Bot Filter. Filter bots from your statistical data.