Lazy-Loading Ads: Increase your CTR and zone Quality

AdGlare's Lazy-Loading function loads the ads only when the zone becomes visible in the browser's viewport. Enabling this function for Banner Ads is highly recommended, regardless if you're an advertiser or a publisher, because it:
  • Increases CTR significantly
  • Increases your viewability rate
  • Increases the quality of the zone (if you're a publisher)

Questions and Answers

What happens if the zone's visibility cannot be determined?
Then the zone will load directly, as if Lazy-Loading was not enabled. This happens for example when a zone is loaded inside a third party iframe.

Do crawlers/bots load the ads if lazy-loading is enabled?
That depends on the type of crawler/bot and its intelligence. Google Bot does. You can however filter those impressions from your statistical data by enabling the Bot Filter. Filter bots from your statistical data.

Share this article