Alice contains a set of integrated "smart" functions.
She warns you when something was configured wrongly, or if a zone suddenly stopped displaying ads while it should have done.
It also allows us to materialize the artificial intelligence engine we're working on.
This AI engine is mainly be used to fine-tune the CTR optimization algorithm, and to forecast inventory availability in the future.
An example of a smart function
Imagine you're setting up a video campaign, and due to a lack of coffee you're making a configuration mistake.
Alice will think along and notify you before things go wrong. Here's a video of her in action: