Generating reports should be straight-forward, as a lot of time has been devoted to making the UI as simple as possible.

The following metrics are recorded:

• Ad Requests
• Impressions
• Clicks
• CTR
• Conversions
• Conversion Value
• Unfilled Requests
• Fill Rate
• Viewability Rate
• Costs / Revenue

Breakdowns per period

The highest temporal resolution is the hour. Unlike other ad server solutions, this hourly data is not pooled into days and will remain available even after years. You can therefore generate reports by:

• Hour
• Day
• Month
• Year

Breakdowns per dimension

The following dimensions are available:

• Campaigns
• Creatives
• Zones
• Domain
• Ad Type
• Ad Dimensions
• Tier
• Non-Human Traffic
• Protocol
• Country
• Device
• Browser
• Language
• Operating System

Measuring ad speed

You can also generate reports of the loading speed of an ad. This is especially of importance when a third-party creative has a high number of HTTP requests. Loading speed data is gathered directly from the user's browser and the averages are visualized by bars.