Browser, OS and Device Targeting

Last Updated:
Also known as technology targeting, it allows you to target advertisements to users visiting from a specific browser, operating system or device. Identification is performed using the browser's user-agent string that is sent along with each HTTP request. The string is parsed and matched against certain identifiers that can tell browsers, OSes and devices apart.
Browser, OS and device targeting ad server.
Headers containing the user-agent string, sent along with each HTTP request.

Single-click Targeting

AdGlare lets you target commonly used browsers, OSes and devices. The following technology is supported:

Browsers
  • Chrome
  • FireFox
  • Internet Explorer
  • Edge
  • Safari
  • Opera
Operating Systems
  • Windows
  • Mac OS
  • iOS
  • Android
  • BlackBerry OS
  • Linux
Devices
  • Desktop
  • Tablet
  • Mobile

Set up targeting in AdGlare

Open a campaign and click the Targeting Rules tab. Simply select the browsers, OSes and devices you'd want to target for and save the campaign.

Outdated methods of targeting

In the early days, device targeting was commonly performed by looking at the screen resolution. Back in that time, mobile phones had low-resolution displays. One could tell if a visitor used a mobile phone by looking at the JavaScript variable window.screen.width. By now, most mobile phones have resolutions that surpasses those of old laptops, rendering this method outdated.

External Resources


Share This
Article!

This article stays online on the following URL: