Also known as technology targeting, it allows you to target advertisements to users visiting from
a specific browser, operating system or device. Identification is performed using the browser's user-agent string
that is sent along with each HTTP request. The string is parsed and matched against certain identifiers that can tell browsers, OSes and devices apart.
Headers containing the user-agent string, sent along with each HTTP request.
AdGlare lets you target commonly used browsers, OSes and devices. The following technology is supported:
Set up targeting in AdGlare
Open a campaign and click the Targeting Rules tab. Simply select the browsers, OSes and devices you'd want to target for and save the campaign.
Outdated methods of targeting
In the early days, device targeting was commonly performed by looking at the screen resolution. Back in that time, mobile
variable window.screen.width. By now, most mobile phones have resolutions that
surpasses those of old laptops, rendering this method outdated.