How to serve AMP HTML Ads by your ad server

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AdGlare can generate AMP Ad Tags that can be loaded on Accelerated Mobile Pages (AMP) pages to speed up ad serving. Are you a publisher using AMP pages? Read below how AdGlare Ad Server can help you monetize your content.

What are AMP HTML Ads?

AMP was developed by Google back in 2015 to speed up mobile web page loading. AMP pages are cached on Google servers the closest to the visitor's geographical location, making them load faster on the mobile web. AMP HTML Ads can be considered an extension of this framework, allowing you to serve ads that are performant and secure.

What are the advantages of AMP HTML Ads?

  • They load faster, as static libraries are cached
  • Lazy-loading enabled by default, improving CTR
  • Self-aware performance: disables animations when off-screen
  • Uses efficient Same-Origin Iframes

How do I serve AMP HTML Ads?

To serve and manage AMP HTML Ads, you would need an AMP ad server like AdGlare. The ad server generates the code for you, which can be copy/pasted directly to an AMP page.

Here's an example of such a tag:
<amp-ad width=300 height=250 layout=responsive type=adglare data-host=try data-zid=707531647> </amp-ad>

To generate this code, use the Ad Tag Generator: AMP HTML Ads - Ad Tag by AdGlare Ad Server
Generating an AMP HTML Ad Tag in AdGlare.

Comparing AMP Ad load performance

Due to caching and AMP's restriction to load third party JavaScript, ads load much faster on mobile pages. Here's an example of an ad loaded by Google AMP compared to a regular ad tag. Comparing AMP HTML Ads performance - by AdGlare

Conclusion: Should I use AMP Ads too?

Over the years, this framework has proved its efficiency and major publishers provide AMP pages by now (2019). If you haven't converted your pages to AMP yet, you could consider doing so to improve monetization and use an AMP-ready ad server. AMP Ads load faster and consume less resources. If ads time-out less often, AMP HTML Ads can increase your click-through rate and in the end, your revenue.

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