Articles & Blog Posts

With the latest build-in documentation for AdGlare

Ad Server Trends & Best Practices 2019: A Complete Guide

An ad server is a piece of software that helps you with ad management, ad targeting and campaign reports. It's responsible for deciding which ad to show to which visitor. Common examples of ad servers are Google Ad Manager, OpenX and AdGlare.

Native Ad Server via a JSON ad serving API

Native Ads allow you, as a publisher, to seamlessly integrate ads into your website using the same style and layout. A truly native ad server let you request the ads via a JSON ad serving API. You can then parse the response and...

Bot Filtering: Remove Invalid Traffic from your Data

GoogleBot crawls over the internet 24/7, and likely loads your ads multiple times a day. You likely don't want to count impressions or clicks made those bots, crawlers and spiders. Most ad servers, like AdGlare, uses bot filtering at engine level. Here in 2018, bot traffic is...

Mobile Responsive Ads

Ads served by AdGlare are responsive by default on any device. Perhaps you expected an article discussing some CSS and JavaScript coding tricks to make your ads responsive on mobile devices. This functionality works out of the box for all creatives, but only if...

Lazy-Loading Ads

AdGlare's Lazy-Loading function loads the ads only when the zone becomes visible in the browser's view-port. Enabling this function is highly recommended, regardless if you're an advertiser or a publisher. It increases CTR and improves viewability because...

Macros for Ad Serving

AdGlare comes with some built-in macros that you can use in Third Party tags or Landing URLs. These macros are commonly known for its usage in cache-busting. They can also be used to pass on the page URL on which the ad is shown, as well as ad server variables like the zone ID, campaign ID...

AdGlareCallback ( ) Function

AdGlare supports a JavaScript callback function which can pass on impression data of ads displayed on a page. It's an alternative to the traditional tracking pixel. Instead of loading a pixel, a JavaScript function is called. For every ad displayed, the engines will...

Keeping Ads On The Screen After Scrolling

AdGlare's Always On Screen function make sure that the ad sticks to a corner of the screen when it's scrolled out of view. By doing so, the ad remains visible and has a higher chance to be clicked. You can even play a video in the ad slot, and then automatically snap the...

Key/Value Targeting

Key-Value Targeting allows you to show certain campaigns only if they match key/value pairs available in cookies or your JavaScript environment. This powerful targeting feature can be used in a wide range of cases. For example, with Key/Value Targeting you can...

Keyword Targeting

Keyword Targeting allows you to show certain campaigns only if they match the keywords passed in the ad code. This powerful targeting feature can be used in a wide range of cases. For example, with Keyword Targeting you can...

Frequency Capping: Best Practices 2019 Guide (GDPR)

Frequency Capping limits the number of times an individual sees the same ad. This guide outlines the best practices. Important: use GDPR-compliant capping as per May 2018.

Dayparting: Show your ads only in week-ends

Dayparting allows you to serve a campaign only during certain hours or days of the week. With these caps you can: (A) how a campaign only between 7am and 9pms, or (B) show a campaign every day, but not in the week-ends. Here you'll find...

Geotargeting: How it improves CTR

Geotargeting of digital media is a method to target ads to visitors from different geographical locations. It's a widely used targeting method used by Adwords and Facebook to restrict ads to be seen only by users located in specific countries or regions.

Browser, OS and Device Targeting

Browser, OS and Device Targeting

Conversions: S2S Tracking

Conversion tracking allows you or your advertisers to track the effectiveness of a campaign, by logging the actions visitors have made after clicking an ad. Examples include signing up for an account, purchasing a product or downloading a file. You can...

Service Essentials

This article describes the ins and outs when working with AdGlare, like how you can sign up to a paid license, how billing is handled, how requests are counted, etc. It's highly recommended to read and understand these fundamentals before...

Video Ad Server with VAST Support

AdGlare is a video ad server with VAST support. Based on your configuration, the ad serving engines produces VAST 2.0/3.0/4.0 XML tags that can be pre/mid/post-rolled on the publisher's website. It can combine media types like Linear Video Ads and...

Instruction Manual

Getting started with your AdGlare ad server - step by step instructions how to set up your ad campaigns and zones. Your ads will be online within 5 minutes after following these simple...

Comparison: Revive Open Source Ad Server v.s. AdGlare

If you're a publisher looking for ad server software to manage all of your campaigns, you usually end up choosing between two options. Either you opt for a free open source ad server (1) and install the software on your own server, or you can choose for...

Free Customization Projects

Are you looking for ad ad serving platform but you can't find the ad server that does exactly what you want? Here at AdGlare, we may have the technology, knowledge and people to create customized ad server software that meet your needs. Private Projects are free of charge, and...

Why is asynchronous ad loading so important?

The time has arrived that page speed became a ranking factor in Google's search algorithm. The faster your website loads compared to your competitors, the higher it will end up in Google's result list. If you have ads on your page, asynchronous loading plays a great role here. But first...

How to White Label your Ad Server

By default, AdGlare serves content using the adglare.net domain. You can white label them by adding a CNAME DNS record to your own domain, allowing you to serve the ads from your own sub-domain. There is no additional charge for using your own domains. This article explains how to set up these...

AdGlare WordPress Plug-in

AdGlare has a WordPress plug-in, allowing you can serve ads on your page simply by selecting the zone. No need to copy/paste codes. The plug-in does all the work for you. Download the plug-in from...

Never Run out of Ads

A white area in the sidebar of your website and as a consequence, a reduction of your ad income. Perhaps you're familiar with this problem. How do you make sure there's always an ad to serve? While your ad server may...

Use AdGlare as a Click Tracker

AdGlare comes with an ad format called HTTP 302 Redirect, which can be used as a click tracker. It doesn't only counts clicks. It also registers various metrics like the visitor's country, device type, browser, language and operating system. For that reason, the HTTP 302 Redirect ad format can...

Pricing: Quick Comparison of 10 Ad Servers

Whether you're looking for a cheap, expensive or free campaign management software, the list of ad servers below may help you out. We're comparing the costs of ad serving between 2 million and 1000 million ad requests per month. Over the last years, ad serving costs have been greatly...

Adblock Detection Script

Use this free Adblock detection script to show an 'Adblock detected' message if visitors have an ad blocker installed. It does not make HTTP requests, but instead uses class names as a bait. Minimized JavaScript version available.