# AdGlare | Build Your Own Native Ad Server (2026) ![AdGlare Customer Review Bernd Jaeger](/images/testimonials/bernd_jaeger.png)![AdGlare Customer Review Alfonso Di Stasio](/images/testimonials/alfonso_di_stasio2.png)![AdGlare Customer Review Alexander Amdor](/images/testimonials/alex_amdor.png)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) Independent Ad Server Software # **Native Ad Server** Designed for Seamless, High-Performing Integrations Deliver native ads that match content and context. Maintaining full control over targeting, optimization, and revenue performance. Use AdGlare's flexible Ad Serving APIs, built on Enterprise-grade Infrastructure. ![AdGlare Ad Server](/images/product/targeting.png) Native Placements Use Your First-Party Data Flexible Ad Templates Revenue Optimization No credit card needed. [Compare Plans](/pricing) Trusted by organizations in 45+ countries world-wide since 2013 ![FXEmpire Logo](/images/testimonials/fxempire.png) ![Quidco Logo](/images/testimonials/quidco.png) ![RXnT Logo](/images/testimonials/rxnt.png) ![Shoop Logo](/images/testimonials/shoop.png) ![Traceparts Logo](/images/testimonials/traceparts.png) ## How AdGlare Works 1 Create Templates Add creatives based on templates. ![](/images/tour/how_it_works_native_ss1.png) 2 Parse JSON Built ad unit from the winning ad. ![](/images/tour/how_it_works_native_ss2.png) 3 View Report Data Get real-time analytical data. ![](/images/tour/how_it_works_native_ss3.png) ![](/images/product/native_sponsored.png) ## Higher Engagement = More Revenue Sponsored content built with native ads consistently outperform standard banners in terms of engagement. Studies across the industry show that native formats often deliver 5-10x higher CTR because they match the style and context of the site. Higher CTRs typically mean higher CPMs. Advertisers get more results, which raises your inventory quality. ![](/images/product/native_sponsored.png) ## Lightweight Delivery for Better Speed and SEO AdGlare's Native Ads load MUCH faster than heavy ad network tags. They're rendered directly in your page's HTML server-side, or pulled via a simple JSON request client-side. Server-side ad delivery avoids the slow script bloat of traditional display ads that hurt page performance. By keeping your ad delivery lean and server-side, you avoid performance issues that frustrate both users and crawlers. ![](/images/product/management_api.png) ![](/images/product/management_api.png) ![](/images/product/userdb.png) ## UserDB: Leverage Your First-Party Data AdGlare's UserDB was built to let you create accurate audience segments based on your own first-party data. Advertisers LOVE reaching their ideal customer profile (ICP), and they pay premium for that. For example, a dog-food brand want to show ads only to users who previously bought dog food on your site (are preferably not from them yet). AdGlare's UserDB allows for ad personalization with first-party data targeting. ![](/images/product/userdb.png) ## Developer-Friendly APIs AdGlare includes a *carefully designed ad serving APIs* with complete documentation, JavaScript and PHP SDKs, and practical code examples. You or your development team can integrate native ads and sponsored listings within minutes, instead of [building your own clostly ad server](/blog/hidden-costs-of-building-your-own-ad-server-837193). The API is built to be flexible and fast. You can create campaigns, fetch ads, segment users, and manage inventory programmatically. ![](/images/product/reports_api.png) ![](/images/product/reports_api.png) ![](/images/product/cookies.png) ## Cookieless Targeting: No Deal for Native Ads Third-party cookies are disappearing, and traditional audience tracking is losing value fast. Native ads powered by first-party data allow you to continue offering relevant and privacy-friendly ICP targeting without cookies. AdGlare's server-side approach keeps user data under YOUR control: no cookies dropped (we never did), and no PII stored by us. ![](/images/product/cookies.png) ## Easy Campaign Management Want to use the UI? Set up your ad campaigns in minutes with AdGlare's intuitive interface. Upload creatives, set targeting and goals — no tech headaches, just straightforward control. Prioritize important campaigns, schedule ads up in front, swap creatives on the fly, auto-optimize by CTR or conversion rates, and much more. ![](/images/product/campaign.png) ![](/images/product/campaign.png) ![](/images/product/reports.png) ## Real-Time Reports Track your campaigns in real time with detailed metrics — impressions, clicks, conversions, viewability, fill rates — all updated INSTANTLY for faster optimizations and fewer campaign errors. Build your own custom metrics with personalized formulas. Track unique data points using custom dimensions like `is_logged_in` or `membership_tier` — available on the Enterprise plan. ![](/images/product/reports.png) ## Geotargeting Target ads to specific geographic locations, allowing you to reach users in certain countries, regions or cities. AdGlare uses the high-precision IP to geolocation database from market leader MaxMind. ![](/images/product/targeting.png) ![](/images/product/targeting.png) ## Worldwide Ad Serving America, Europe and Asia Enterprise-grade infrastructure, refined over years of experience. Built to handle billions of ad requests. *![](/images/america_flag.svg) Powered by USA Infrastructure* ![AdGlare Infrastructure](/images/map_infrastructure.png) ![AdGlare Infrastructure](/images/infra2.svg) 220+ Ad Serving Nodes 8K QPS per Node 6 Data Centers Network Latency DNS Load Balancing ## Powerful Features. Real Results. Get everything you need to manage, deliver, and optimize your ads ### Ad Delivery Let the ad serving engines decide which ad to serve, taking into account scheduling, targeting, priorities, budget capping, delivery pacing and much more. ### Get around Ad Blockers Set up your white-label and serve ads from your own subdomain, like engine.mycompany.com. Great to get around ad blockers. ### Optimization Let AdGlare automatically serve ads that tend to perform better. Upload variants of the same creative and let the algorithms do their magic. Optimize by CTR or Conversion Rates. ### Conversion Tracking Track which impressions and clicks have led to a conversion. Create conversion reports and get the complete picture. Optimize campaigns accordingly, either manually or automatically. ### Event Tracking Log all events like impressions, clicks, conversions, viewability metrics, fill rates and more. Get full insights into the engagement viewers had with your ads. ### In-depth Reports Measure viewability, fill rates, conversions and much more. Track and measure display ads in real-time to evaluate campaign performance and adjust accordingly. ### Bot Filtering Prevent logging events and metrics from automated bots. AdGlare automatically filters all GIVT traffic to avoid your reports from becoming skewed. Bot filtering improves CTR. ### Geotargeting Targeting campaigns to a country, region or city is an indispensable feature of ad server software to optimize ad spend and reduce wasted budget. ### Budget Capping Spend only $100 per day? Put campaigns on hold automatically when the budget for today has been depleted. Works in synergy with delivery pacing. ### Delivery Pacing This algorithm prevents that all impressions are served within the early hours of the day. It spreads impressions throughout the day, allowing for a higher reach and more efficient use of budgets. ### Flight Dates Prepare campaigns in advance and schedule them to go live on a certain date. AdGlare's ad platform is a complete solution to create and manage your ad campaigns. ## Frequently Asked Questions ### In what format are the native ads returned? In JSON format. You or your developers can easily parse JSON in almost any programming language. ### How do I make sure ads blend in with the content? You or your developers typically create an HTML ad template for your website, which you then fill with the data returned from the JSON response. This way you can make sure your native ad units have the same look & feel as the main content. ### What about ad targeting? You can use targeting to fine-tune delivery to your target audience. The following targeting options are supported: - Custom Key/Value Targeting - Search Query Targeting (like Google AdWords) - Geotargeting - Browser Targeting - Operating System Targeting - Device Targeting - Domain/URL Targeting - Dayparting - Language Targeting ### Can I optimize campaigns automatically? Yes, you can optimize campaigns automatically to increase CTR or conversions. The best creatives are served more often. Which is the 'best' creative is determined by dozens of data points like user location, time of the day, language, device type, etc. ### Are metrics and reports real-time? Almost. New data is pushed to the ad server every minute after a 3-minute delay. This means that your reports are almost real-time. Great to make data driven decisions and to see if campaigns are delivering as expected. ### Does AdGlare integrate with third-parties? No. AdGlare is typically used by publishers for direct deals, and used by advertisers to manage campaigns and optimize ad spend. AdGlare is not a DSP or SSP. ### Can AdGlare handle high traffic volumes? You can go all the way up to 10 billion ad requests per month on one of the standard plans. If you expect more than that, please reach out to discuss the options. ### How affordable is AdGlare's ad server? There's an Essential plan that covers all core features needed to start serving ads at an affordable price. For larger businesses, the Enterprise plan goes all the way up to 10 billion ad requests per month and contains all features offered. ### Is AdGlare simple to use, and what about onboarding? AdGlare was designed to be user-friendly right from the start in 2013. Usability improved even further after 10 years of updates. You and your team shouldn't spend much time on learning how to use AdGlare. There's a detailed User Guide available that walks you through the interface smoothly. Reach out in case you have specific onboarding questions. ### What about privacy laws like the GDPR and CCPA? AdGlare doesn't write cookies whatsoever, nor does it use PII, unique identifiers or offer retargeting. If you use key/value targeting, make sure not to send any PII to AdGlare's servers. Geotargeting uses the anonymized IP address of the user, which is discarded right after the geo lookup. ## Some Happy Users ![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) "AdGlare represents a gold standard for the ad tech industry. Not only for the advanced technological platform you can rely on, but also for the after-sales service provided." ![AdGlare Customer Review Alfonso Di Stasio](/images/testimonials/alfonso_di_stasio2.png) Alfonso Di Stasio CEO, PharmAdvertise ![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) "Ever since we started using AdGlare in 2016 it has been a fruitful experience. Constant development updates and quick support has proven to us that we made the right choice." ![AdGlare Customer Review Bernd Jaeger](/images/testimonials/bernd_jaeger.png) Bernd Jaeger Campaign Manager, TraceParts ![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg)![](/images/star.svg) "As a financial publisher operating in a dynamic and complex environment with millions of ad requests, it's great to have a partner like Adglare." ![AdGlare Customer Review Alexander Amdor](/images/testimonials/alex_amdor.png) Alexander Amdor Head of Product, FX Empire Trusted by organizations in 45+ countries world-wide since 2013 ![FXEmpire Logo](/images/testimonials/fxempire.png) ![Quidco Logo](/images/testimonials/quidco.png) ![RXnT Logo](/images/testimonials/rxnt.png) ![Shoop Logo](/images/testimonials/shoop.png) ![Traceparts Logo](/images/testimonials/traceparts.png) ### ISO/IEC 27001 AdGlare's security practices are aligned with ISO 27001, implementing rigorous controls for data protection, access management, and operational resilience across all systems. ### Privacy Compliance AdGlare is inherently GDPR and CCPA compliant by design. No personally identifiable information (PII) is collected, stored, or processed during ad serving. ### No Cookies AdGlare serves ads without storing or dropping cookies. Get full compliance and future-proof reliability amid third-party cookie deprecation. ## Launch Your First Campaign in Minutes See if we're a fit without engagement. Get INSTANT access. 14-day free trial No credit card required. No sales calls. No endless SPAM - we'll reach out up to 3x max. ## Why AdGlare? ### Enterprise-Grade Infrastructure Scale to billions of daily impressions. With a global presence in 4 countries and decisioning engines throughout the world, you can serve ads with ### 13 Years of Experience Since 2013, AdGlare serves ads for publishers, advertisers and agencies in 45+ countries. Refined release after release to ensure lightning-fast ad delivery — because every millisecond counts. ### Fast Customer Support In a 24/7 world where things move fast, you can count on real human support. Whether it's a quick question or a critical issue, we're available to help — available during the weekends and on holidays. ![AdGlare Ad Server](/images/adglare_logo_new4.png) ### What is AdGlare? AdGlare is a native ad server platform that manages and delivers native ads that blend seamlessly with your website's content and layout. 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