Display Ad Server
Serve ads in standard fixed-size units
Native Ad Server
Build native ads into your web page or app
VAST Video Server
Serve MP4 video ads as pre-rolls
Display Ad Server
Native Ad Server
VAST Video Ad Server
content_pasteRelease Notes
error_outlineNetwork Status
Terms of Service
Security Policy
Ad Tags
auto_storiesMacros for Ad Serving
auto_storiesAMP HTML Ads
Best Practices
auto_storiesEvaluating 3P Ad Tags for Speed
Campaign Setup
auto_storiesFlight Dates, Quantity & Pacing
auto_storiesCampaign Tiers
Getting Started
auto_storiesGetting Started with AdGlare
auto_storiesAdGlare Glossary
Good To Know
auto_storiesAdblock Detection Script
auto_storiesRevive vs AdGlare
auto_storiesThe Importance of Async Ad Tags
auto_storiesAd Server Pricing
auto_storiesVideo Ad Server with VAST Support
License & Billing
auto_storiesCDN Bandwidth & Fees
auto_storiesDownload Invoice PDFs
auto_storiesCancel License
auto_storiesReplace Credit Card
auto_storiesUpgrade Plan
Native Ads
auto_storiesNative Ads API
auto_storiesConversion Tracking
auto_storiesMetrics & Dimensions
auto_storiesExporting Data
auto_storiesCustom Formulas
auto_storiesFrequency Capping (GDPR)
auto_storiesKeyword Targeting
auto_storiesKey/Value Targeting
auto_storiesGeotargeting Locations
auto_storiesBrowser/OS/Device Targeting
auto_storiesWhite Labeled Ad Serving
auto_storiesBot Filtering for Ads
auto_storiesLazy-Loading Ads
auto_storiesKeeping Ads On The Screen
auto_storiesAdding a 3rd Party Tag
auto_storiesMove to different Folder

Report Metrics & Dimensions

menu_book Knowledge Base chevron_right Reports
AdGlare Ad Server

Generating reports should be straight-forward, as a lot of time has been devoted to making the UI as simple as possible.

The following metrics are recorded:

  • Ad Requests
  • Impressions
  • Clicks
  • CTR
  • Conversions
  • Conversion Value
  • Unfilled Requests
  • Fill Rate
  • Viewability Rate
  • Costs / Revenue

Breakdowns per period

The highest temporal resolution is the hour. Unlike other ad server solutions, this hourly data is not pooled into days and will remain available even after years. You can therefore generate reports by:

  • Hour
  • Day
  • Month
  • Year

Breakdowns per dimension

The following dimensions are available:

  • Campaigns
  • Creatives
  • Zones
  • Domain
  • Ad Type
  • Ad Dimensions
  • Tier
  • Non-Human Traffic
  • Protocol
  • Country
  • Device
  • Browser
  • Language
  • Operating System

Measuring ad speed

You can also generate reports of the loading speed of an ad. This is especially of importance when a third-party creative has a high number of HTTP requests. Loading speed data is gathered directly from the user's browser, and the averages are visualized by bars.

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Since 2013, AdGlare powers the ad serving stack of hundreds of brands and publishers worldwide. With ideas and suggestions coming from Publishers, AdOps and Marketeers like you, we're proud to offer one of the most up-to-date ad servers in the market. We adhere to IAB's LEAN Ads Program and Google's Coalition for Better Ads.

Are you a publisher or brand? Reach out to see how we can help you.