Report Metrics & Dimensions

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Generating reports should be straight-forward, as a lot of time has been devoted to making the UI as simple as possible.

The following metrics are recorded:

Ad Requests
Impressions
Clicks
CTR
Conversions
Conversion Value
Unfilled Requests
Fill Rate
Viewability Rate
Costs / Revenue

Breakdowns per period

The highest temporal resolution is the hour. Unlike other ad server solutions, this hourly data is not pooled into days and will remain available even after years. You can therefore generate reports by:

Hour
Day
Month
Year

Breakdowns per dimension

The following dimensions are available:

Campaigns
Creatives
Zones
Domain
Ad Type
Ad Dimensions
Tier
Non-Human Traffic
Protocol
Country
Device
Browser
Language
Operating System

Measuring ad speed

You can also generate reports of the loading speed of an ad. This is especially of importance when a third-party creative has a high number of HTTP requests. Loading speed data is gathered directly from the user's browser, and the averages are visualized by bars.

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