Display Ad Server
Serve ads in standard fixed-size ad units
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Serve native ads on your web page or app
Video Ad Server
Serve MP4 video ads as pre/mid/post-rolls
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Video Ad Server with VAST Support
Written by Roy
Sep 18, 2020 • 5 min read
Are you looking for a video ad server with VAST support? AdGlare supports all IAB specified tracking URLs, as well as VAST wrapper redirects and Ad Pods. It can combine media types like Linear Video Ads, Non-Linear Banner Ads along with Companion Ads. In this article we'll discuss how AdGlare serves video ads, either in-stream or out-stream.
But first, let me briefly explain was VAST does.
VAST doesn't contain video itself - it's just a playbook
The VAST specification has been developed by the IAB and is widely recognized in the digital advertising industry.
Like the IAB says, VAST doesn't "do" anything. It's simply a mechanism (or protocol) for transferring data from one system to another. The VAST specification allows advertisers to create a well ordered document that can be read and understood by a VAST-compliant video player.
Based on this document, the publisher's video player can pre-roll (or mid/post-roll) the advertiser's video, along with display ads that are visible around the video player to create a unique user experience that your audience can't miss.
The VAST specification also allow ad servers like AdGlare to track impressions, clicks and various other metrics, like if the video has been seen entirely or not.
Linear, Non-Linear and Companion Ads
When setting up your video ad campaign in your AdGlare ad server, you can choose between various media types. Basically, we can distinguish 3 types of ads. See the image above for a better understanding.
Video Ad Configuration in your AdGlare portal
To set up VAST Video Ads, choose Campaigns New Campaign from the menu.
Then, on the Creatives tab, choose New Creative from where you can configure your Linear Ad, Non-Linear Ad or Wrapper Redirects.
Feel free to contact AdGlare customer support if you need technical support to set things up.
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