AdGlare Ad Server — Built for Publishers
Take Control of Your Ad Inventory. Maximize Your Revenue Without Relying on Ad Networks.
AdGlare gives you full control over how ads are delivered, who sees them, and when they show. Fast, transparent, and ridiculously easy to use. Great for direct deals.
"A Great Full-Featured Ad Server"
- Very simple UI / UX
- Launch new campaigns in under 1 minute
- Great support
"Adglare is the best ad-delivery server"
- Easy to use ad platform
- Great reporting features
- Rich selection of advert types
"AdGlare's servers are speedy"
- Their after-sales support is top-notch
- We have already reached 20 million impressions
Easy Campaign Management
Set up your ad campaigns in minutes with an intuitive interface. Upload creative, set targeting and goals — no tech headaches, just straightforward control.
Prioritize campaigns from direct deals, schedule ads up in front, auto-optimize creatives by CTR and more.
Serve Different Ad Formats
Run Display, Native, and VAST Video ads seamlessly. Manage all your ad formats in one unified platform.
- PNG/JPG/WebP/AVIF
- MP4 Video
- HTML5 Zip
- JSON (Native Ads)
Ad Trafficking & Scheduling
AdGlare allows you to fine-tune the delivery, scheduling and placement of your banner ads, ensuring that they will be delivered to the right audience at the right time.
Set start and end dates. Configure dayparting to serve ads only between 9am and 7pm on weekends. Pace impressions smoothly over the duration of your campaign.
Geotargeting
Target banner ads to specific geographic locations, allowing you to reach your users in certain countries, regions or cities.
Advertisers are willing to pay a premium for precisely geotargeted audiences. Boost your CPMs and maximize revenue from the same inventory. Included in all plans.
Real-Time Reports
Track your campaigns live with detailed metrics — impressions, clicks, conversions, viewability, fill rates — all updated instantly so you can optimize on the fly.
Build your own custom metrics with personalized formulas. Track unique data points using custom dimensions like is_logged_in or membership_tier — available on the Enterprise plan.
Invalid Traffic Filters
Protect your inventory and revenue with built-in filters for General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT). Block obvious non-human traffic and filter bots that mimic real users.
By automatically filtering out these fake impressions, you keep your ad stats clean. Ensure advertisers get genuine non-skewed reports, and maintain your reputation as a trusted publisher.
Features Built for Performance
Ad Formats
Ad Delivery
Geotargeting
Optimization
In-depth Reports
Bot Filtering
Event Tracking
Get around Ad Blockers
Budget Capping
Delivery Pacing
Flight Dates
Day Parting
Custom Ad Sizes
Mobile Responsive
Built-in Ad Validation
Display Ads
Native Ads
VAST Video Ads
What Does It Cost?
Scalable from 10M to 10B ad requests/month.
credit_card_offNo credit card needed during trial.
Frequently Asked Questions
What kind of ad formats does AdGlare support for publishers?
Display ads, native ads and video ads.
What kind of pricing models are available?
You can charge your advertisers by CPM, CPC or CPA. Reach out to discuss the options if you need specific pricing models.
Can AdGlare pace delivery over time?
Yes, with the built-in pacing module impressions are spread over time. The algorithm automatically throttles delivery to make the line as flat as possible. This makes sure ad budget is not exhausted during the early hours of the day, while increasing reach and CTR.
Can I optimize campaigns automatically?
Yes, you can optimize campaigns automatically to increase CTR or conversions. The best creatives are served more often. Which is the 'best' creative is determined by dozens of data points like user location, time of the day, language, device type, etc.
Are metrics and reports real-time?
Almost. New data is pushed to the ad server every minute after a 3-minute delay. This means that your reports are almost real-time. Great to make data driven decisions and to see if campaigns are delivering as expected.
Does AdGlare support header bidding?
No, AdGlare does not support header bidding nor does it integrate with programmatic partners.
Can AdGlare handle high traffic volumes?
You can go all the way up to 1 billion ad requests per month on one of the standard plans. If you expect more than that, please reach out to discuss the options.
How afforable is AdGlare's ad server?
There's an Essential plan that covers all core features needed to start serving ads at an affordable price. For larger businesses, the Growth plan goes all the way up to 1 billion ad requests per month and contains all features offered.
Is AdGlare simple to use, and what about onboarding?
AdGlare was designed to be user-friendly right from the start in 2013. Usability improved even further after 10 years of updates. You and your team shouldn't spend much time on learning how to use AdGlare. There's a detailed User Guide available that walks you through the interface smoothly. Reach out in case you have specific onboarding questions.
What about privacy laws like the GDPR and CCPA?
AdGlare doesn't write cookies whatsoever, nor does it use PII, unique identifiers or offer retargeting. If you use key/value targeting, make sure not to send any PII to AdGlare's servers. Geotargeting uses the anonymized IP address of the user, which is discarded right after the geo lookup.