Manage and Serve Online Ads

Ad Server Platform Built for Publishers, Advertisers and Media Agencies.

Fast, Reliable & Scalable up to 10B req/month. Trusted by companies across 45+ countries worldwide.

"A Great Full-Featured Ad Server"

What do you like best about AdGlare?

Very simple UI / UX
Launch new campaigns in under 1 minute
Great support

"Adglare is the best ad-delivery server"

What do you like best about AdGlare?

Easy to use ad platform
Great reporting features
Rich selection of advert types

"AdGlare's servers are speedy"

What do you like best about AdGlare?

Their after-sales support is top-notch
We have already reached 20 million impressions

Easy Campaign Management

Set up your ad campaigns in minutes with an intuitive interface. Upload creative, set targeting and goals — no tech headaches, just straightforward control.

Prioritize important campaigns, schedule ads up in front, swap creatives on the fly, auto-optimize by CTR or conversion rates, and much more.

Serve Different Ad Formats

Run Display, Native, and VAST Video ads seamlessly. Manage all your ad formats in one unified platform.

PNG/JPG/WebP/AVIF
MP4 Video
HTML5 Zip
JSON (Native Ads)

Ad Trafficking & Scheduling

AdGlare allows you to fine-tune the delivery, scheduling and placement of your banner ads, ensuring that they will be delivered to the right audience at the right time.

Set start and end dates. Configure dayparting to serve ads only between 9am and 7pm on weekends. Pace impressions smoothly over the duration of your campaign.

Real-Time Reports

Track your campaigns in real time with detailed metrics — impressions, clicks, conversions, viewability, fill rates — all updated instantly so you can optimize on the fly.

Build your own custom metrics with personalized formulas. Track unique data points using custom dimensions like is_logged_in or membership_tier — available on the Enterprise plan.

Invalid Traffic Filters

Protect your inventory and revenue with built-in filters for General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT). Block obvious non-human traffic and filter bots that mimic real users.

By automatically filtering out these fake impressions, you keep your ad stats clean. Ensure advertisers get genuine non-skewed reports, and maintain your reputation as a trusted publisher.

Features Built for Performance

Get everything you need to manage, deliver, and optimize ads — without the bloat

engineering

Ad Delivery

Let the ad serving engines decide which ad to serve, taking into account scheduling, targeting, priorities, budget capping, delivery pacing and much more.

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Event Tracking

Log all events like impressions, clicks, conversions, viewability metrics, fill rates and more. Get full insights into the engagement viewers had with your ads.

place

Geotargeting

Targeting campaigns to a country, region or city is an indispensable feature of ad server software to optimize ad spend and reduce wasted budget.

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Optimization

Let AdGlare automatically serve ads that tend to perform better. Upload variants of the same creative and let the algorithms do their magic. Optimize by CTR or Conversion Rates.

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Budget Capping

Spend only $100 per day? Put campaigns on hold automatically when the budget for today has been depleted. Works in synergy with delivery pacing.

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Delivery Pacing

This algorithm prevents that all impressions are served within the early hours of the day. It spreads impressions throughout the day, allowing for a higher reach and more efficient use of budgets.

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Flight Dates

Prepare campaigns in advance and schedule them to go live on a certain date. AdGlare's ad platform is a complete solution to create and manage your ad campaigns.

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Day Parting

Some campaigns work best during the weekends and nights, while others perform better early in the week. Set the exact hours and day on which you want the campaign to serve.

insights

Conversion Tracking

Track which impressions and clicks have led to a conversion. Create conversion reports and get the complete picture. Optimize campaigns accordingly, either manually or automatically.

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Bot Filtering

Prevent logging events and metrics from automated bots. AdGlare automatically filters all GIVT traffic to avoid your reports from becoming skewed. Bot filtering improves CTR.

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Get around Ad Blockers

Set up your white-label and serve ads from your own subdomain, like engine.mycompany.com. Great to get around ad blockers.

insights

Built-in Ad Validation

Instantly validate creatives using AdValify.io. Catch JavaScript errors, missing clickTags or dimension mis-matches before ads go live.

What Does It Cost?

Two simple plans, no hidden fees. CDN bandwidth included.
Scalable from 10M to 10B ad requests/month.

Professional

starting at

$499

per month

Enterprise

starting at

$649

per month

Fixed rates, no hidden fees, no overage billing, no surprises.
credit_card_offNo credit card needed during trial.

Frequently Asked Questions

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What is ad server software?

Ad server software is an online platform used to manage and serve digital advertisements to target audiences. They are typically used by publishers, advertisers and agencies to serve ads on websites and mobile apps.

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What are the two types of ad server software?

There are two types of ad server software: one at the publisher-side, and one at the advertiser-side. Publisher-side ad servers are also called first-party ad servers, and are used to manage and target ads displayed on their sites. Advertiser-side ad servers are commonly used to manage ads and optimize ad spend across multiple publishers.

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What are the main features of an ad server?

Ad server solutions like AdGlare have all features to manage and serve ads from A to Z:

decisioning
tracking
targeting
optimizations
budget capping
delivery pacing
scheduling
conversion tracking
bot filtering

...and much more. Built for publishers, advertisers and agencies.

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How easy is it to integrate AdGlare into my website or app?

Depending on the ad format, AdGlare creates an ad tag, JSON endpoint or VAST tag which you can add to your website or app to display the ads. This has to be done only once, after which you can manage all campaigns and inventory from your AdGlare portal.

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How reliable is AdGlare's infrastructure?

AdGlare has been in business since 2013, during which hundreds of customers have tested the integrity of the platform. After hundreds of updates, network tweaks and improvements, AdGlare's infrastructure became a reliable and robust network that you can rely on.

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Can AdGlare handle high traffic volumes?

You can go all the way up to 1 billion ad requests per month on one of the standard plans. If you expect more than that, please reach out to discuss the options.

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How afforable is AdGlare's ad server?

There's an Essential plan that covers all core features needed to start serving ads at an affordable price. For larger businesses, the Enterprise plan goes all the way up to 1 billion ad requests per month and contains all features offered.

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Does AdGlare support third-party ad verfication?

Yes, you can run code from ad verification vendors like MOAT and DoubleVerify along with each creative. Their tags will be executed along with the ad for unbiased measurement.

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Is AdGlare simple to use, and what about onboarding?

AdGlare was designed to be user-friendly right from the start in 2013. Usability improved even further after 10 years of updates. You and your team shouldn't spend much time on learning how to use AdGlare. There's a detailed User Guide available that walks you through the interface smoothly. Reach out in case you have specific onboarding questions.

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What about privacy laws like the GDPR and CCPA?

AdGlare doesn't write cookies whatsoever, nor does it use PII, unique identifiers or offer retargeting. If you use key/value targeting, make sure not to send any PII to AdGlare's servers. Geotargeting uses the anonymized IP address of the user, which is discarded right after the geo lookup.

"AdGlare represents a gold standard for the ad tech industry. Not only for the advanced technological platform you can rely on, but also for the after-sales service provided."

Alfonso Di Stasio

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CEO, PharmAdvertise

"Ever since we started using AdGlare in 2016 it has been a fruitful experience. Constant development updates and quick support has proven to us that we made the right choice."

Bernd Jaeger

starstarstarstarstar

Campaign Manager, TraceParts

Trusted by publishers, advertisers, and media agencies in 45+ countries worldwide:

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Why AdGlare?

Speed, Scale, and Simplicity

AdGlare is built to scale from thousands to billions of impressions effortlessly. With an intuitive UI and fast setup, you can launch campaigns in minutes — no dev team needed. No steep learning curves for your team.

12 Years of Experience

Since 2013, AdGlare helped publishers, advertisers and agencies in 45+ countries to achieve their advertising goals. Optimized version after version for ultra-fast ad delivery where every millisecond matters.

Fast Customer Support

In a 24/7 world where things move fast, you can count on real human support. Whether it's a quick question or a critical issue, we're available to help — available during the weekends and on holidays.