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Ad Server.

Simplified.

Ad Server Software

For advertisers, publishers and agencies.

Screenshot taken from AdGlare (Third-Party Ad Server Software). View Pricing.

How does Ad Server Software work?

1 Upload Ads to your Ad Server

Drag & Drop JPG/PNG/GIF banners, third-party ad tags, VAST videos or create Native Ads. Set rules, like country restrictions and device targeting.

2 Insert Ad Tag on Web Page

Copy/paste the ad server script on a web page. It's important to load the ad tag asynchronously and from a CDN for high-speed ad serving.

3 Your Advertisement is served

The ad server software tracks metrics like impressions, clicks, viewability and conversion rate. AdGlare can also optimize ad campaigns.

AdGlare's Worldwide Ad Serving Platform

To reduce network latency, your ads will be pulled from a server the closest to the visitor's geographical location. That speed things up significantly.

AdGlare has infrastructure here:

San Francisco
Washington D.C.
Amsterdam
Singapore
Hong Kong

Your Ads Served

From 5 Locations Worldwide

Are You Looking for a New Ad Server?

Scan quickly through AdGlare's word cloud. Do you see what you need? Then it's supported.

Here's why people choose for AdGlare:

Simple Intuitive User Interface
Lightning Fast Ad Tags
5 Data Centers Worldwide
Competitive Price Rates
Near Real-Time Reporting
Cookie-less Ad Server (GDPR)

Publishers

Mobile Ads

Auto-Responsive

VAST

Third-Party Ads

Real-Time Reporting

Team Member Accounts

Geotargeting

Advertisers

GDPR

City Targeting

Native Ads

OS/Device/Browser

Video Ads

GPS Position

Keywords

Frequency Capping

Cookie-less

Dayparting

S2S

Low Pricing

5 Data Centers

Agencies

Conversion Tracking

Intuitive User Interface

Wordpress Plug-in

White Labeling (CNAME)

High-Performing Ad Tags

Credit Card Subscription

Free Customizations

Free CDN Usage

15-Day Trial

The Ad Server Script: Pushing ads to websites

As a publisher, you insert the ad server script only once to your web page. From that moment on, all ads are managed via your ad server platform.

For high-performance ad serving, the ad tags should be loaded asynchronously (or via an iframe), and the ad creatives should be loaded from a CDN.

Ad Server Script

(Third-Party Ad Tag)

Beautiful Reports

We've spent months on building a wonderful and lightning-fast Reports page. Here's the latest improved version.

Only a 3-minute delay
Printable
CSV Exports
Viewability Graphs
Zone Fill-rates

Generate Reports

In Real-Time

Types of Ad Servers

In digital advertising, each side of the market has different requirements and expectations.

For example, publishers need to control how many ads are displayed in an ad slot, while advertisers may want to target their audience based on geolocation, browsing behavior or the type of mobile device.

AdGlare is an ad server flexible enough to serve both publishers and advertisers.

Publisher Ad Management Software

Serve highest paying Ads first
Frequency Capping (GDPR Compliant)
Revenue Optimization
Ad Manager for Third-Party ad tags
Display different ads on a Mobile Page
Simple Banner Ad Rotator Feature
Create Reports for Advertisers
In-House Ads and Campaign Tiers

Ad Server Software for Advertisers

Optimize Creatives based on their CTR
Hyperlocal GPS Targeting
Device / OS / Browser Targeting
Geotargeting up to City Level
Content Delivery Network Usage
Fast Ad Tags (to minimize discrepancies)
Near real-time reporting, to allow for rapid strategy adjustments

New Versions (Free)

The most popular features suggested by our customers are implemented free of charge in the next version of AdGlare. Send yours too!

Here's a list of winning features our clients have suggested so far.

Thanks to all of you !

For your suggestions

2018/04/06
15 days ago

Version 4.90

Async ad tags for Direct Inject zones.

Since document.write() will likely be blocked completely in future versions of Chrome, we went ahead to offer async tags for Direct Inject zones.

Suggested by: Brandon, Massimo

Click Pixel Trackers (see Campaigns => Creative => Advanced)

You already had the opportunity to fire your own pixel when a creatives loads. You can now also fire a pixel when a user actually clicks on the creative.

Suggested by: Michael, Svenja

Transition from served impressions to downloaded impressions

As per old industry standards, impressions were counted as soon as the ad server had sent instructions to publisher's website to create the ad. The Media Rating Counsil (MRC), in conjunction with the IAB, suggests an industry-wide transition to count impressions when the ad starts to load. In order to minimize discrepancies with third parties, AdGlare already went ahead and adopted this new standard of counting impressions.

Impression/Click Pixels for Native Ads

This data is now passed along in the JSON output when requesting a native ad.

Suggested by: Laura

Search Improvement (see Campaigns / Zones)

When you search for a campaign or zone, Alice will try to predict what you're looking for and mark the table entry accordingly.

Advertiser Name in Campaign columns (see Campaigns)

You can now list the Advertiser Name of all campaigns by creating your own column profile via the icon at the top right.

Callback Logs for S2S Conversion Trackers (see Settings => Conversion Manager)

The logs shows you each callback on your endpoint URL, and indicates if the conversion has been logged successfully. Useful for troubleshooting.

Suggested by: Zack

Debug Mode for Live Previews (see Zones => Ad Tags => Live Preview)

Debug mode is automatically enabled when viewing the ad tags via the Live Preview tool.

Sort Folders Alphabetically (see Campaigns / Zones)

In addition to sorting the folders manually, you'll now have the option to sort it alphabetically as well.

Suggested by: Marco

2018/01/10
3 months ago

Version 4.80

URL-Feed renamed to HTTP 302 Redirect

For a better understanding what this ad format is about, the URL-Feed format has been renamed to HTTP 302 Redirect.

Alice available from one place

Alice, containing a set of smart functions, has been relocated and fixed to the bottom of the screen. It will inform you when making misconfigurations. Or if your creative is not SSL-Compatible. Or if an Ad Unit Size has been preselected.

URL Targeting simplified

The URL Targeting feature has been simplified in terms of UI.

JSON Native Ads: increased payload

You can now add up to 50 key/value pairs to your JSON response to generate the ad.

Suggested by: Daniel

Campaign Duplication

Duplicate campaigns via the omnibar when selecting one or more campaigns on the overview page.

Suggested by: Bernd

Preview Landing URL

When you edit a creative, you can now open the Landing URL by clicking the external link icon at the right.

Conversions: Click Lookback Window increased (see Settings => Conversion Manager)

The Click Lookback Window has been increased from 30 to 365 days for conversion trackers.

Conversions: Custom agcid name (see Settings => Conversion Manager)

Instead of using the &agcid=... tracking parameter, you can now define your own.

Suggested by: Daniel

Documentation Viewer & Support (see Book-icon at the bottom right)

The documentation has been built-in now, and you can directly contact AdGlare support from within that documentation box.

Totals in Reports (see Reports => Table Report)

The totals of each metric are now displayed at the bottom of the table.

Suggested by: Bernd

VAST Live Preview (see Zones => Ad Tag)

Instead of displaying the raw XML code, you'll now be redirected to Google's VAST inspector.

Suggested by: Luong

Viewability Rate (see Campaigns / details)

The viewability rate has been added as a metric on the Settings tab when viewing a campaign.

Edit JSON Object name (see Campaigns / Native Ad (JSON) creative)

After uploading a JSON object like an image, you can now edit the name of that object.

Suggested by: Daniel

JSON key/value pair presets (see Campaigns / Native Ad (JSON) creative)

Instead of writing the same keys all over again, save the list and reload it from a preset.

Suggested by: Daniel

DFP Ad Tag (see Zones => Ad Tag)

AdGlare now generates ad tags created especially for DFP, which already includes the necessary macros. Just copy/paste the tag into DFP.

Suggested by: Svenja

Last Week in Reports (see Reports)

You can now select the last week as a time-frame when generating reports.

Suggested by: Jake

Third-Party Ad renamed

The Third-Party Ad format has been renamed to Direct Inject, in order to avoid confusion with third-party ad tag creatives of Inline Media Ads.

2017/11/05
5 months ago

Version 4.70

Better Ads Standard Compliance (see Settings)

Google is likely to block intrusive ads in Chrome by early 2018. Enabling compliance with the Better Ads Standard will disable some ad formats and features.

Avoid Duplicate Banners (see Settings)

Prevent that the same banner is shown multiple times on a page. Use the zone's async JS ad tags for this to work properly.

Macros enabled by default

All supported macros are enabled by default. You no longer need to switch this on when editing a creative.

Ads loaded over SSL? (see Reports => Table Report)

In the table reports section, you can now see if ads are loaded over SSL. This will tell you how these protocols influence CTR, viewability, and conversions.

Hourly Data in Table Reports (see Reports => Table Report)

Hourly data has been added to both campaign and zone table reports.

Close Inline Media Ads (see Zones / details)

If set, visitors can close a banner via a close icon in the top right corner of the banner.

Appearance method for Inline Media Ads (see Zones / details)

Instead of drawing the ad directly on the page, you can now let the ad fade in, or slide up for example.

Auto-detection of ad unit sizes (see Campaigns => Creatives)

Ad unit sizes are now auto-detected for third-party ad tags, if possible.

2017/08/30
7 months ago

Version 4.60

Lat/Long Radius Targeting at creative level (see Campaigns => Creatives => Targeting Rules)

The radius targeting feature has also been implemented for creatives now.

Conversion Tracking Improvements (see Campaigns => Conversions)

You can now set a Lookback Window, set your duplication policy and set a default conversion value. Conversions have also been added to the overviews on the page Campaigns and Creatives (see column icon at the right). See also the page Settings => Conversion Manager.

New Search Module with suggestions (see Campaigns / Zones)

Your latest search queries are remembered and suggested when opening the search box. Less typing, higher productivity.

Campaign Caps Improvement (see Campaigns / Frequency Caps)

Daily and hourly campaigns caps for clicks and conversions have been added.

JSON Ad Changes (see Zones)

A JSON Ad zone can now return all creatives in a campaign and return multiple campaigns at once. You can now also manually store the impression by calling the URL in the imp_url variable.

Report Printing and PDF generation (see Reports)

Inside the graphical and table reports you'll now find a print button, redirecting an optimized version of the page (A4) for printing. If you have a print-to-PDF converter installed, you can generate a PDF as well.

Automatic click tracking on HTML5 Zip Ads and HTML Documents.

AdGlare now automatically detects clicks on HTML5 Zip Ads and HTML Documents creatives inside Banner Ads campaigns. You don't need to fiddle with the code - it works out of the box.

Banner Ads are now called Inline Media Ads

The banner ad format cannot only hold static images, but also play inline videos or HTML5 ads. The term 'banner ad' may therefore not represent the format well. We're now using the more general term 'inline media ad'.

URL-Targeting fields added

The URL-Targeting feature now supports up to 50 fields.

SSL-Compatibility detection 3rd party ads

SSL-Compatibility of 3rd party ad tags is now automatically detected. If non-compatible, those ads will only be displayed on http:// pages.

2017/06/17
10 months ago

Version 4.50

Reporting Section Make-Over (see Reports)

The Reporting section has been rewritten to include some of the most wanted reporting features that were missing. It also allows you to generate and save reports. You can still go back to the old reporting section (see the link at the right on the Reports page). The old reporting section will be deprecated in future releases - please contact us if you feel things are still missing.

Status Color Bar (see Campaigns / Creatives / Zones)

When editing a campaign, creative or zone, a bar at the left indicates the status (active, on hold, completed, archived) in its respective color.

Dynamic JavaScript tags for more ad types (see Zones / Ad Tags)

The dynamic JS tag is now available as well for Lightbox Ads, Interstitials, Floor Ads and Sidebar Ads.

Automatic click tracking on 3rd party ads

AdGlare now automatically detects clicks on 3rd party creatives of Banner Ads campaigns. You don't need to add a click macro any longer - it works out of the box. Note that this feature is preliminary and has *only* be implemented for Banner Ad campaigns (and not Lightboxes, Interstitials, 3rd Party Campaigns, etc).

Lat/Long Radius Targeting (see Campaigns => Targeting Rules)

Target campaigns based on the latitude/longitude coordinates of the visitor. For Native Ads (JSON) you can provide the coordinates in the URL.

Team Member Pings & Avatar (see avatar at the top right)

Ping your colleagues with short messages, right from AdGlare's portal. You can see who's online too. Useful for dont-forget-to-do-this-messages.

More Bulk Actions (see Campaigns / Zones)

Mass replace sub-strings in a name, or move the selection to a different folder.

Last entry opened: colored orange (see Campaigns / Zones)

If you open a campaign or zone and then go back to the list, the last campaign or zone opened will be colored orange. This way you can keep track 'where you were'.

Choose Ad Serving Domain (see Zones => Ad Tags)

If you have enabled the white-label, you can now choose your ad serving domain at the top right when generating ad tags.

Ad Server.

Simplified.

Ready in 30 seconds

View Pricing•Buy Now

Screenshot: Campaign Management in AdGlare

Can't wait to get on board here?

Onboarding. Made easy.

1 Log in to the Demo

We've prepared a demo with dummy data to let you see yourself how AdGlare works. Take a look.

2 Set up your Trial

Ready in 30 seconds. Try it for at least 15 days. You'll keep all of your data when converting to a paid license.

3 Review Solutions

Find out if AdGlare offers the solutions you're looking for. Are things missing? Request a free customization project.

4 Let's Talk!

We'd love to hear from you. Trials, suggestions, price rates, demos, technical support, or anything else...

Ad Server Software

For advertisers, publishers and agencies.

Calculate Your Match

How does Ad Server Software work?

AdGlare's Worldwide Ad Serving Platform

Are You Looking for a New Ad Server?

The Ad Server Script: Pushing ads to websites

Beautiful Reports

Types of Ad Servers

Publisher Ad Management Software

Ad Server Software for Advertisers

New Versions (Free)

Version 4.90

Version 4.80

Version 4.70

Version 4.60

Version 4.50

Mobile Ad Server (Responsive: Out of the Box)

Going Native? Join the Trend.

Video Ad Server (with VAST)

GDPR & Adtech: Advertising Under Fire?

What If You Could Be More Productive...

Intuitive & Modern UI

Keyword Targeting

Geotargeting up to City level

Targeting Exclude Lists

Browser & OS Targeting

Frequency Caps

Conversion Tracking

Campaign Tiers

Dayparting

Macros

Live Monitoring

Impression / Click Pixels

Can't wait to get on board here?

1 Log in to the Demo

2 Set up your Trial

3 Review Solutions

4 Let's Talk!