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How does Ad Server Software work?
Upload Ads to your Ad Server
Drag & Drop JPG/PNG/GIF banners, third-party ad tags, VAST videos or create Native Ads. Set rules, like country restrictions and device targeting.
Insert Ad Tag on Web Page
Copy/paste the ad server script on a web page. It's important to load the ad tag asynchronously and from a CDN for high-speed ad serving.
Your Advertisement is served
Meanwhile, the ad server software tracks metrics like impressions, clicks, viewability and conversion rate. AdGlare can also optimize ad campaigns.
AdGlare's Worldwide Ad Serving Platform
To reduce network latency, your ads will be pulled from a server the closest to the visitor's geographical location.
That speed things up significantly.
AdGlare has infrastructure here:
San Francisco Washington D.C. Amsterdam Singapore Hong Kong
Your Ads Served
From 5 Locations Worldwide
Are You Looking for a New Ad Server?
Scan quickly through AdGlare's word cloud. Do you see what you need? Then it's supported.
Here's why people choose for AdGlare:
Simple Intuitive User Interface Lightning Fast Ad Tags 5 Data Centers Worldwide Competitive Price Rates Near Real-Time Reporting Cookie-less Ad Server (GDPR)
Team Member Accounts
5 Data Centers
Intuitive User Interface
White Labeling (CNAME)
High-Performing Ad Tags
Credit Card Subscription
Free CDN Usage
Monthly Ad Requests
QPS per Engine
The Ad Server Script: Pushing ads to websites
As a publisher, you insert the ad server script only once to your web page. From that moment on, all ads are managed via your ad server platform.
For high-performance ad serving, the ad tags should be loaded asynchronously (or via an iframe), and the ad creatives should be loaded from a CDN.
Ad Server Script
(Third-Party Ad Tag)
We've spent months on building a wonderful and lightning-fast Reports page. Here's the latest improved version.
Only a 3-minute delay Printable CSV Exports Viewability Graphs Zone Fill-rates
Types of Ad Servers
In digital advertising, each side of the market has different requirements and expectations.
For example, publishers need to control how many ads are displayed in an ad slot, while advertisers may want to target
their audience based on geolocation, browsing behavior or the type of mobile device.
AdGlare is an ad server flexible enough to serve both publishers and advertisers.
Publisher Ad Management Software
Serve highest paying Ads first
Frequency Capping (GDPR Compliant)
Ad Manager for Third-Party ad tags
Display different ads on a Mobile Page
Simple Banner Ad Rotator Feature
Create Reports for Advertisers
In-House Ads and Campaign Tiers
Ad Server Software for Advertisers
Optimize Creatives based on their CTR
Hyperlocal GPS Targeting
Device / OS / Browser Targeting
Geotargeting up to City Level
Content Delivery Network Usage
Fast Ad Tags (to minimize discrepancies)
Near real-time reporting, to allow for rapid strategy adjustments
Free Ongoing Updates
The most popular features suggested by our customers are implemented free of charge in the next version of AdGlare. Send yours too!
Here's a list of winning features our clients have suggested so far.
Thanks to all of you !
For your suggestions
2 months ago
URL-Feed renamed to HTTP 302 Redirect
For a better understanding what this ad format is about, the URL-Feed format has been renamed to HTTP 302 Redirect.
Alice available from one place
Alice, containing a set of smart functions, has been relocated and fixed to the bottom of the screen. It will inform you when making misconfigurations. Or if your creative is not SSL-Compatible. Or if an Ad Unit Size has been preselected.
URL Targeting simplified
The URL Targeting feature has been simplified in terms of UI.
JSON Native Ads: increased payload
You can now add up to 50 key/value pairs to your JSON response to generate the ad.
Suggested by: Daniel
Duplicate campaigns via the omnibar when selecting one or more campaigns on the overview page.
Suggested by: Bernd
Preview Landing URL
When you edit a creative, you can now open the Landing URL by clicking the external link icon at the right.
Conversions: Click Lookback Window increased (see Settings => Conversion Manager)
The Click Lookback Window has been increased from 30 to 365 days for conversion trackers.
Conversions: Custom agcid name (see Settings => Conversion Manager)
Instead of using the &agcid=... tracking parameter, you can now define your own.
Suggested by: Daniel
Documentation Viewer & Support (see Book-icon at the bottom right)
The documentation has been built-in now, and you can directly contact AdGlare support from within that documentation box.
Totals in Reports (see Reports => Table Report)
The totals of each metric are now displayed at the bottom of the table.
Suggested by: Bernd
VAST Live Preview (see Zones => Ad Tag)
Instead of displaying the raw XML code, you'll now be redirected to Google's VAST inspector.
Suggested by: Luong
Viewability Rate (see Campaigns / details)
The viewability rate has been added as a metric on the Settings tab when viewing a campaign.
Edit JSON Object name (see Campaigns / Native Ad (JSON) creative)
After uploading a JSON object like an image, you can now edit the name of that object.
Suggested by: Daniel
JSON key/value pair presets (see Campaigns / Native Ad (JSON) creative)
Instead of writing the same keys all over again, save the list and reload it from a preset.
Suggested by: Daniel
DFP Ad Tag (see Zones => Ad Tag)
AdGlare now generates ad tags created especially for DFP, which already includes the necessary macros. Just copy/paste the tag into DFP.
Suggested by: Svenja
Last Week in Reports (see Reports)
You can now select the last week as a time-frame when generating reports.
Suggested by: Jake
Third-Party Ad renamed
The Third-Party Ad format has been renamed to Direct Inject, in order to avoid confusion with third-party ad tag creatives of Inline Media Ads.
4 months ago
Better Ads Standard Compliance (see Settings)
Google is likely to block intrusive ads in Chrome by early 2018. Enabling compliance with the Better Ads Standard will disable some ad formats and features.
Avoid Duplicate Banners (see Settings)
Prevent that the same banner is shown multiple times on a page. Use the zone's async JS ad tags for this to work properly.
Macros enabled by default
All supported macros are enabled by default. You no longer need to switch this on when editing a creative.
Ads loaded over SSL? (see Reports => Table Report)
In the table reports section, you can now see if ads are loaded over SSL. This will tell you how these protocols influence CTR, viewability, and conversions.
Hourly Data in Table Reports (see Reports => Table Report)
Hourly data has been added to both campaign and zone table reports.
Close Inline Media Ads (see Zones / details)
If set, visitors can close a banner via a close icon in the top right corner of the banner.
Appearance method for Inline Media Ads (see Zones / details)
Instead of drawing the ad directly on the page, you can now let the ad fade in, or slide up for example.
Auto-detection of ad unit sizes (see Campaigns => Creatives)
Ad unit sizes are now auto-detected for third-party ad tags, if possible.
6 months ago
Lat/Long Radius Targeting at creative level (see Campaigns => Creatives => Targeting Rules)
The radius targeting feature has also been implemented for creatives now.
Conversion Tracking Improvements (see Campaigns => Conversions)
You can now set a Lookback Window, set your duplication policy and set a default conversion value. Conversions have also been added to the overviews on the page Campaigns and Creatives (see column icon at the right). See also the page Settings => Conversion Manager.
New Search Module with suggestions (see Campaigns / Zones)
Your latest search queries are remembered and suggested when opening the search box. Less typing, higher productivity.
Campaign Caps Improvement (see Campaigns / Frequency Caps)
Daily and hourly campaigns caps for clicks and conversions have been added.
JSON Ad Changes (see Zones)
A JSON Ad zone can now return all creatives in a campaign and return multiple campaigns at once. You can now also manually store the impression by calling the URL in the imp_url variable.
Report Printing and PDF generation (see Reports)
Inside the graphical and table reports you'll now find a print button, redirecting an optimized version of the page (A4) for printing. If you have a print-to-PDF converter installed, you can generate a PDF as well.
Automatic click tracking on HTML5 Zip Ads and HTML Documents.
AdGlare now automatically detects clicks on HTML5 Zip Ads and HTML Documents creatives inside Banner Ads campaigns. You don't need to fiddle with the code - it works out of the box.
Banner Ads are now called Inline Media Ads
The banner ad format cannot only hold static images, but also play inline videos or HTML5 ads. The term 'banner ad' may therefore not represent the format well. We're now using the more general term 'inline media ad'.
URL-Targeting fields added
The URL-Targeting feature now supports up to 50 fields.
SSL-Compatibility detection 3rd party ads
SSL-Compatibility of 3rd party ad tags is now automatically detected. If non-compatible, those ads will only be displayed on http:// pages.
9 months ago
Reporting Section Make-Over (see Reports)
The Reporting section has been rewritten to include some of the most wanted reporting features that were missing. It also allows you to generate and save reports. You can still go back to the old reporting section (see the link at the right on the Reports page). The old reporting section will be deprecated in future releases - please contact us if you feel things are still missing.
Status Color Bar (see Campaigns / Creatives / Zones)
When editing a campaign, creative or zone, a bar at the left indicates the status (active, on hold, completed, archived) in its respective color.
The dynamic JS tag is now available as well for Lightbox Ads, Interstitials, Floor Ads and Sidebar Ads.
Automatic click tracking on 3rd party ads
AdGlare now automatically detects clicks on 3rd party creatives of Banner Ads campaigns. You don't need to add a click macro any longer - it works out of the box. Note that this feature is preliminary and has *only* be implemented for Banner Ad campaigns (and not Lightboxes, Interstitials, 3rd Party Campaigns, etc).
Lat/Long Radius Targeting (see Campaigns => Targeting Rules)
Target campaigns based on the latitude/longitude coordinates of the visitor. For Native Ads (JSON) you can provide the coordinates in the URL.
Team Member Pings & Avatar (see avatar at the top right)
Ping your colleagues with short messages, right from AdGlare's portal. You can see who's online too. Useful for dont-forget-to-do-this-messages.
More Bulk Actions (see Campaigns / Zones)
Mass replace sub-strings in a name, or move the selection to a different folder.
Last entry opened: colored orange (see Campaigns / Zones)
If you open a campaign or zone and then go back to the list, the last campaign or zone opened will be colored orange. This way you can keep track 'where you were'.
Choose Ad Serving Domain (see Zones => Ad Tags)
If you have enabled the white-label, you can now choose your ad serving domain at the top right when generating ad tags.
11 months ago
Alice (integrated throughout the software)
Alice contains a set of integrated 'smart' functions. She warns you when something was configured incorrectly, or if a zone suddenly stopped displaying ads while it should have done. It also allows us to materialize the artificial intelligence engine we're working on. This AI engine will mainly be used to fine-tune the CTR optimization algorithm, and to forecast inventory availability in the future.
Fill Rate (see Dashboard)
The dashboard now shows your global fill rate: the percentage of ad requests that actually returned an advertisement.
Forecast Engine (see Dashboard)
Prediction of your future impressions based on historical data. Preliminary release.
Viewability Rate (see Dashboard)
As per industry standards, an impression is considered viewable when 50% of the pixels are visible for at least 1 second.
Tablet detection has been improved as per 2017 standards. The algorithm now detects the latest tablets from the last years.
Small Engines Improvements
New successfully introduces features over the last few editions have been rewritten and optimized. We're speaking about 10-20 ms gains (which is a lot at engine level!) - but you likely will not notice this in terms of ad serving speed.
Preliminary Feature: return highest CPM
Your ad serving engines can now return the ad with the highest CPM (after passing targeting rules). This feature has to be manually enabled upon request - contact AdGlare Support if you like to test this.
Zone Visitor Cap (see Zones => Frequency Caps)
In addition to the visitor cap at campaign level, you can now cap a complete zone for a certain visitor (regardless which ads were showing).
Direct Campaign Duplication (see 3-dots when a campaign has been opened)
Instead of going through the form, you can now duplicate a campaign with a single click (well... two clicks).
Show *ALL* campaigns/zones (see Campaigns / Zones)
Campaigns and zones are (usually) well organized in folders. Instead of going through each folder, you can now display all entries by clicking on 'Folders' in the menu at the left.
Bulk Changes (see Campaigns / Zones)
Allows you to mass-update campaigns, creatives or zones (like changing the status or removing the items).
Mobile Ad Server (Responsive: Out of the Box)
Upload your highest quality creative to your AdGlare and we'll make them responsive across all mobile devices. In this case, one size does fit all.
As per May 25th 2018, it's absolutely imperative that you aren't storing personal data from European citizens without their explicit consent.
This also applies to non-EU companies.
It is likely that most people will not give consent for advertising purposes. AdGlare's approach to complying with the GDPR is by not storing any personal data at all. We've recently updated the software to comply with this new law.
Doesn't store PII, identifiers or cookies
Compliant Frequency Capping
IP Address Anonymization
You're in control of what is logged
What If You Could Be More Productive...
AdGlare's intuitive design guides you through your campaigns and reports without losing time.
Intuitive & Modern UI
With a modern and highly intuitive interface, your ad server will be ready for the years to come. No need to spend time and money on training how to manage ad campaigns.
Keyword Targeting allows you to show certain ads only if they match the keywords passed in the ad tag. This targeting feature can be used on in a wide range of cases.
Geotargeting up to City level
AdGlare comes with geotargeting by continent, country, region or city when serving ads. Locations are determined by MaxMind's GeoIP databases.
Targeting Exclude Lists
Instead of targeting 87 different countries, use the Exclude List feature to set up your campaigns quicker. This will target all locations except those marked in red.
Browser & OS Targeting
Target commonly used browsers and operating systems directly from your ad server portal, with just one click. Supports all major browsers, OSes and devices of 2018.
Limit exposure of a campaign to the same visitor. Capping data is stored in the user's browser. These caps work without cookies, PII or IP addresses (GDPR compliant).
Track conversions like leads and signups. AdGlare supports Conversion Pixels as well as S2S Postbacks. Easy to set up.
Campaign tiers allow you to prioritize important campaigns over normal ones. Ideal for exclusive offers. Using In-House ads, you always have something to serve to your audience.
Use dayparting to show certain campaigns only on weekends, or between 10 am and 6 pm. Create a schedule by simply dragging your mouse over the hours.
AdGlare supports macros to dynamically change URLs or third party ad tags by passing on custom key/value pairs. Additionally, it supports cache-buster macros and timestamps.
See what's happening inside your ad server in real-time. The Live Monitoring page shows the top 5 most used locations, browsers, languages, operating systems and devices.
Impression / Click Pixels
These pixels are fired every time your banner ad is shown or clicked. Useful for third-party tracking. Both IMG and iFrame tags are supported.