Display Ad Server
Serve ads in standard fixed-size ad units
Native Ad Server
Serve native ads on your web page or app
Video Ad Server
Serve MP4 video ads as pre/mid/post-rolls
For Publishers
Maximize revenue for direct deals.
For Advertisers
Optimize campaigns, real-time insights.

Manage and serve sponsored ads seamlessly

AdGlare is a native ad server solution for publishers to display sponsored content.

Serve native ads on your web page or app that blend in seamlessly. Boost CTR and revenue.

AdGlare AdServer App Screenshot
For over 11 years, AdGlare helped publishers & advertisers like you:
FXEmpire Logo Quidco Logo RXnT Logo Shoop Logo Traceparts Logo
AdGlare 5 stars

"A Great Full-Featured Ad Server"

What do you like best about AdGlare?
  • Very simple UI / UX
  • Launch new campaigns in under 1 minute
  • Great support
AdGlare 5 stars

"Adglare is the best ad-delivery server"

What do you like best about AdGlare?
  • Easy to use ad platform
  • Great reporting features
  • Rich selection of advert types
AdGlare 5 stars

"AdGlare's servers are speedy"

What do you like best about AdGlare?
  • Their after-sales support is top-notch
  • We have already reached 20 million impressions
Are you looking for a

Native Ad Server?

Then you're at the right place!
Get all features you need to serve native ads — from start to finish.

Get around Ad Blockers

Native ads are great to get around ad blockers. Use your white labeled subdomain or server-side fetching. You can even base64-encode the ads into your content.

JSON Responses

Create your own customized ad units. Parse the JSON response, add it to your HTML template and display the ad unit on your website or app. You're in full control.

Fast Response Times

AdGlare's ad decisioning servers are spread over 3 continents and 6 data centers. You'll get a response from the nearest server in <100ms.

Increased Engagement

Native ads blend in with the content of the website or app, leading to increased engagement from your visitors. It improved the user experience too.

Precision Targeting

Use key/value targeting to fine-tune delivery of the ads to your targeted audience. Take control and filter the list of ads based on your own first-party user data.

Boost CTR and Revenue

Avoid banner blindness and improve CTR considerably using native ads. As they blend in with the main content, user attention is almost guaranteed.

Ad Trafficking & Scheduling

AdGlare's ad decisioning server allows you to fine-tune the delivery, scheduling and placement of your native ads, ensuring that they will be delivered to the right audience at the right time.

Manage the entire process of delivering native advertisements easily.

Custom Key/Values

Provide additional context and metadata about the ads. These fields are added to the JSON response upon every ad request.

Add things like advertiser IDs, bids and internal identifiers that you can use for further processing while building the ad unit.

Custom Objects

Add images or videos to your creatives. They will be uploaded to AdGlare's CDN and their URLs will appear in the JSON response.

No need to host assets yourself.

Real-time Reporting

Get access to real-time data and insights. An important feature that gives you a clear view of how your native ads are performing with minute-precision.

See which campaigns are underperforming and make actionable decisions before the campaign's end date. Use your own historical data to see trends over time, and adjust targeting/scheduling accordingly.


Target native ads to specific geographic locations, allowing you to reach users in certain countries, regions or cities.

AdGlare uses the high-precision IP to location database from market leader MaxMind.

GIVT Bot Filter

AdGlare has a built-in GIVT bot filter to prevent draining ad spend caused by automated bots. You can either remove bot traffic from your reports retrospectively, or create bot reports to get a complete picture.

By removing bot traffic, you'll get cleaner reports so you can make more accurate decisions when evaluating campaign performance.

Frequently Asked Questions


In what format are the native ads returned?

In JSON format. You or your developers can easily parse JSON in almost any programming language.


How do I make sure ads blend in with the content?

You or your developers typically create an HTML ad template for your website, which you then fill with the data returned from the JSON response. This way you can make sure your native ad units have the same look & feel as the main content.


What about ad targeting?

You can use targeting to fine-tune delivery to your target audience. The following targeting options are supported:
  • Custom Key/Value Targeting
  • Search Query Targeting (like Google AdWords)
  • Geotargeting
  • Browser Targeting
  • Operating System Targeting
  • Device Targeting
  • Domain/URL Targeting
  • Dayparting
  • Language Targeting

Can I optimize campaigns automatically?

Yes, you can optimize campaigns automatically to increase CTR or conversions. The best creatives are served more often. Which is the 'best' creative is determined by dozens of data points like user location, time of the day, language, device type, etc.


Are metrics and reports real-time?

Almost. New data is pushed to the ad server every minute after a 3-minute delay. This means that your reports are almost real-time. Great to make data driven decisions and to see if campaigns are delivering as expected.


Does AdGlare integrate with third-parties?

No. AdGlare is typically used by publishers for direct deals, and used by advertisers to manage campaigns and optimize ad spend. AdGlare is not a DSP or SSP.


Can AdGlare handle high traffic volumes?

You can go all the way up to 10 billion ad requests per month on one of the standard plans. If you expect more than that, please reach out to discuss the options.


How afforable is AdGlare's ad server?

There's an Essential plan that covers all core features needed to start serving ads at an affordable price. For larger businesses, the Enterprise plan goes all the way up to 10 billion ad requests per month and contains all features offered.


Is AdGlare simple to use, and what about onboarding?

AdGlare was designed to be user-friendly right from the start in 2013. Usability improved even further after 10 years of updates. You and your team shouldn't spend much time on learning how to use AdGlare. There's a detailed User Guide available that walks you through the interface smoothly. Reach out in case you have specific onboarding questions.


What about privacy laws like the GDPR and CCPA?

AdGlare doesn't write cookies whatsoever, nor does it use PII, unique identifiers or offer retargeting. If you use key/value targeting, make sure not to send any PII to AdGlare's servers. Geotargeting uses the anonymized IP address of the user, which is discarded right after the geo lookup.

Alfonso Di Stasio
"AdGlare represents a gold standard for the ad tech industry. Not only for the advanced technological platform you can rely on, but also for the after-sales service provided."
Alfonso Di Stasio
CEO, PharmAdvertise
Bernd Jaeger
"Ever since we started using AdGlare in 2016 it has been a fruitful experience. Constant development updates and quick support has proven to us that we made the right choice."
Bernd Jaeger
Campaign Manager, TraceParts
For over 11 years, AdGlare helped publishers & advertisers like you:
FXEmpire Logo Quidco Logo RXnT Logo Shoop Logo Traceparts Logo

Get Started with AdGlare Today

See if we're a fit. Get INSTANT access to your ad server with a free trial.
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Global Presence

AdGlare has multiple PoPs in America, Europe and Asia to serve ads from the nearest server with low latencies.

11 Years of Experience

Since 2013, AdGlare helped thousands of publishers, advertisers and agencies to achieve their advertising goals.

Fast Customer Support

In a 24/7 world, you can count on fast customer support. Available during the weekend and on holidays.