Display Ad Server
Serve ads in standard fixed-size ad units
Native Ad Server
Serve native ads on your web page or app
VAST Video Ad Server
Serve MP4 video ads as pre/mid/post-rolls
CTV Video Ad Server
Monetize your CTV channel
White Label Ad Server
Build your own ad server in hours
API Quickstart
Test the API in just minutes
Full API Docs
Automate your complete ad operations
Migration Assistance
Need help switching to AdGlare?
Management APIs
Automate your complete ad ops workflow
Realtime Reporting
Never miss an imporant KPI
Enterprise-grade Infrastructure
Engineered for speed, built for trust
Feature Overview
See if we're a fit in minutes
Talk to Sales
Reach out to get started
Talk to Support
Get help with your ad server
Request a Demo
Get a free demo to see if we're a fit
Security / Compliance
GDPR / CCPA, cookie laws, ISO 27001
Terms of Service
AdGlare's terms and privacy policy
Network Status
Keep track of network uptime

Native Ad Server

Build Ad Units Exactly How You Want.

Use fully customizable native ad templates and build your own native ad server in days. Perfect for sponsored content, recommendation widgets, and native ads that blend in.

AdGlare Ad Server



Proudly used by companies in 45+ countries wordwide, relying on AdGlare to deliver their ads
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Easy Campaign Management

Set up your ad campaigns in minutes with an intuitive interface. Upload creative, set targeting and goals — no tech headaches, just straightforward control.

Prioritize important campaigns, schedule ads up in front, swap creatives on the fly, auto-optimize by CTR or conversion rates, and much more.

Ad Trafficking & Scheduling

AdGlare allows you to fine-tune the delivery, scheduling and placement of your banner ads, ensuring that they will be delivered to the right audience at the right time.

Set start and end dates. Configure dayparting to serve ads only between 9am and 7pm on weekends. Pace impressions smoothly over the duration of your campaign.

Custom Key/Values

Provide additional context and metadata about the ads. These fields are added to the JSON response upon every ad request.

Add things like advertiser IDs, bids and internal identifiers that you can use for further processing while building the ad unit.

Custom Objects

Add images or videos to your creatives. They will be uploaded to AdGlare's CDN and their URLs will appear in the JSON response.

No need to host assets yourself.

Real-Time Reports

Track your campaigns in real time with detailed metrics — impressions, clicks, conversions, viewability, fill rates — all updated INSTANTLY for faster optimizations and fewer campaign errors.

Build your own custom metrics with personalized formulas. Track unique data points using custom dimensions like is_logged_in or membership_tier — available on the Enterprise plan.

Geotargeting

Target ads to specific geographic locations, allowing you to reach users in certain countries, regions or cities.

AdGlare uses the high-precision IP to geolocation database from market leader MaxMind.

Invalid Traffic Filters

Protect your inventory and revenue with built-in filters for General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT). Block obvious non-human traffic and filter bots that mimic real users.

By automatically filtering out these fake impressions, you keep your ad stats clean. Ensure advertisers get genuine non-skewed reports, and maintain your reputation as a trusted publisher.

Packed With Features

Get everything you need to manage, deliver, and optimize ads — without the bloat
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Ad Delivery

Let the ad serving engines decide which ad to serve, taking into account scheduling, targeting, priorities, budget capping, delivery pacing and much more.
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Get around Ad Blockers

Set up your white-label and serve ads from your own subdomain, like engine.mycompany.com. Great to get around ad blockers.
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Optimization

Let AdGlare automatically serve ads that tend to perform better. Upload variants of the same creative and let the algorithms do their magic. Optimize by CTR or Conversion Rates.
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Conversion Tracking

Track which impressions and clicks have led to a conversion. Create conversion reports and get the complete picture. Optimize campaigns accordingly, either manually or automatically.
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Event Tracking

Log all events like impressions, clicks, conversions, viewability metrics, fill rates and more. Get full insights into the engagement viewers had with your ads.
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In-depth Reports

Measure viewability, fill rates, conversions and much more. Track and measure display ads in real-time to evaluate campaign performance and adjust accordingly.
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Bot Filtering

Prevent logging events and metrics from automated bots. AdGlare automatically filters all GIVT traffic to avoid your reports from becoming skewed. Bot filtering improves CTR.
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Geotargeting

Targeting campaigns to a country, region or city is an indispensable feature of ad server software to optimize ad spend and reduce wasted budget.
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Budget Capping

Spend only $100 per day? Put campaigns on hold automatically when the budget for today has been depleted. Works in synergy with delivery pacing.
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Delivery Pacing

This algorithm prevents that all impressions are served within the early hours of the day. It spreads impressions throughout the day, allowing for a higher reach and more efficient use of budgets.
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Flight Dates

Prepare campaigns in advance and schedule them to go live on a certain date. AdGlare's ad platform is a complete solution to create and manage your ad campaigns.




Frequently Asked Questions

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In what format are the native ads returned?

In JSON format. You or your developers can easily parse JSON in almost any programming language.

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How do I make sure ads blend in with the content?

You or your developers typically create an HTML ad template for your website, which you then fill with the data returned from the JSON response. This way you can make sure your native ad units have the same look & feel as the main content.

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What about ad targeting?

You can use targeting to fine-tune delivery to your target audience. The following targeting options are supported:
  • Custom Key/Value Targeting
  • Search Query Targeting (like Google AdWords)
  • Geotargeting
  • Browser Targeting
  • Operating System Targeting
  • Device Targeting
  • Domain/URL Targeting
  • Dayparting
  • Language Targeting
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Can I optimize campaigns automatically?

Yes, you can optimize campaigns automatically to increase CTR or conversions. The best creatives are served more often. Which is the 'best' creative is determined by dozens of data points like user location, time of the day, language, device type, etc.

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Are metrics and reports real-time?

Almost. New data is pushed to the ad server every minute after a 3-minute delay. This means that your reports are almost real-time. Great to make data driven decisions and to see if campaigns are delivering as expected.

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Does AdGlare integrate with third-parties?

No. AdGlare is typically used by publishers for direct deals, and used by advertisers to manage campaigns and optimize ad spend. AdGlare is not a DSP or SSP.

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Can AdGlare handle high traffic volumes?

You can go all the way up to 10 billion ad requests per month on one of the standard plans. If you expect more than that, please reach out to discuss the options.

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How afforable is AdGlare's ad server?

There's an Essential plan that covers all core features needed to start serving ads at an affordable price. For larger businesses, the Enterprise plan goes all the way up to 10 billion ad requests per month and contains all features offered.

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Is AdGlare simple to use, and what about onboarding?

AdGlare was designed to be user-friendly right from the start in 2013. Usability improved even further after 10 years of updates. You and your team shouldn't spend much time on learning how to use AdGlare. There's a detailed User Guide available that walks you through the interface smoothly. Reach out in case you have specific onboarding questions.

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What about privacy laws like the GDPR and CCPA?

AdGlare doesn't write cookies whatsoever, nor does it use PII, unique identifiers or offer retargeting. If you use key/value targeting, make sure not to send any PII to AdGlare's servers. Geotargeting uses the anonymized IP address of the user, which is discarded right after the geo lookup.

AdGlare Customer Review Alexander Amdor
"As a financial publisher operating in a dynamic and complex environment, it's great to have a partner like Adglare."
Alexander Amdor
starstarstarstarstar
Head of Product, FX Empire
AdGlare Customer Review Bernd Jaeger
"Ever since we started using AdGlare in 2016 it has been a fruitful experience. Constant development updates and quick support has proven to us that we made the right choice."
Bernd Jaeger
starstarstarstarstar
Campaign Manager, TraceParts
Proudly used by companies in 45+ countries wordwide, relying on AdGlare to deliver their ads
FXEmpire Logo Quidco Logo RXnT Logo Shoop Logo Traceparts Logo
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ISO/IEC 27001

AdGlare's security practices are aligned with ISO 27001, implementing rigorous controls for data protection, access management, and operational resilience across all systems.
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Privacy Compliance

AdGlare is inherently GDPR and CCPA compliant by design. No personally identifiable information (PII) is collected, stored, or processed during ad serving.
cookie

No Cookies

AdGlare serves ads without storing or dropping cookies. Get full compliance and future-proof reliability amid third-party cookie deprecation.

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Worldwide Ad Serving America, Europe and Asia

Decisioning nodes built for speed and performance, as every millisecond counts.
boltPowered by Amerian Infrastructure

AdGlare Infrastructure
AdGlare Infrastructure
220+
Ad Serving Nodes
8K
QPS per Node
6
Data Centers
<50 ms
Network Latency
DNS
Load Balancing

Why AdGlare?

Enterprise-Grade Infrastructure

Scale to billions of daily impressions. With a global presence in 4 countries and decisioning engines throughout the world, you can serve ads with < 50ms response times and a 99.99% uptime guarantee.

12 Years of Experience

Since 2013, AdGlare serves ads for publishers, advertisers and agencies in 45+ countries. Refined release after release to ensure lightning-fast ad delivery — because every millisecond counts.

Fast Customer Support

In a 24/7 world where things move fast, you can count on real human support. Whether it's a quick question or a critical issue, we're available to help — available during the weekends and on holidays.