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For Publishers
Maximize revenue for direct deals
campaign
For Advertisers
Optimize campaigns with real-time insights
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Display Ads
Serve ads in standard fixed-size ad units
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Native Ads
Serve native ads on your web page or app
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Video Ads
Serve MP4 video ads as pre/mid/post-rolls
laptop_chromebook
For Publishers
Maximize revenue for direct deals.
campaign
For Advertisers
Optimize campaigns, real-time insights.

AdGlare Ad Server — Built for Advertisers

Stop Waiting for Daily Publisher Reports. Get Real-Time Stats and Optimize Instantly.

AdGlare is an ad server that lets advertisers manage and optimize campaigns without relying on third parties. Used by brands in 45+ countries.

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AdGlare 5 stars

"A Great Full-Featured Ad Server"

What do you like best about AdGlare?
  • Very simple UI / UX
  • Launch new campaigns in under 1 minute
  • Great support
AdGlare 5 stars

"Adglare is the best ad-delivery server"

What do you like best about AdGlare?
  • Easy to use ad platform
  • Great reporting features
  • Rich selection of advert types
AdGlare 5 stars

"AdGlare's servers are speedy"

What do you like best about AdGlare?
  • Their after-sales support is top-notch
  • We have already reached 20 million impressions

Easy Campaign Management

Set up your ad campaigns in minutes with an intuitive interface. Upload creative, set targeting and goals — no tech headaches, just straightforward control.

Prioritize important campaigns, schedule ads up in front, swap creatives on the fly, auto-optimize by CTR or conversion rates, and much more.

Conversion Tracking

Track what happens after the click — like signups and purchases — with simple, accurate conversion tracking that shows you exactly which creatives drive results.

See which campaigns have high ROIs and optimize based on real time data — stop wasting budget on ads that don't perform.

Serve Different Ad Formats

Run Display, Native, and VAST Video ads seamlessly. Manage all your ad formats in one unified platform.

  • PNG/JPG/WebP/AVIF
  • MP4 Video
  • HTML5 Zip
  • JSON (Native Ads)

Generate Publisher-Ready Ad Tags

Easily generate ad tags that include pre-configured click-tracking macros — ready to drop into publisher platforms like Google Ad Manager, Xandr, or Magnite.

No manual edits or guesswork. Just copy, send, and let them track clicks instantly. Spend less time fiddling with tag syntax and more time running high-performing campaigns.

GIVT Bot Filter

AdGlare has a built-in GIVT bot filter to prevent draining ad spend caused by automated bots. Clean bot traffic from your reports retrospectively. Create detailed bot reports to get a complete picture.

By identifying bot traffic, you'll get cleaner reports so you can make more accurate decisions when evaluating campaign performance.

Features Built for Performance

Get everything you need to manage, deliver, and optimize ads — without the bloat
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Ad Formats

Static banners in JPG/PNG/GIF, third-party Ad Tags, MP4 Video Ads, HTML5 Zip, Native Ads, Catalog Ads... AdGlare supports them all.
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Creative Swaps

Got a better version of a creative? Upload the new one without having to contact the publisher or network. Get in charge of what you're showing to your audience.
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Conversion Tracking

Track which impressions and clicks have led to a conversion. Create conversion reports and get the complete picture. Optimize campaigns accordingly, either manually or automatically.
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Optimization

Let AdGlare automatically serve ads that tend to perform better. Upload variants of the same creative and let the algorithms do their magic. Optimize by CTR or Conversion Rates.
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Ad Delivery

Let the ad serving engines decide which ad to serve, taking into account scheduling, targeting, priorities, budget capping, delivery pacing and much more.
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Geotargeting

Targeting campaigns to a country, region or city is an indispensable feature of ad server software to optimize ad spend and reduce wasted budget.
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Bot Filtering

Prevent logging events and metrics from automated bots. AdGlare automatically filters all GIVT traffic to avoid your reports from becoming skewed. Bot filtering improves CTR.
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In-depth Reports

Measure viewability, fill rates, conversions and much more. Track and measure display ads in real-time to evaluate campaign performance and adjust accordingly.
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Event Tracking

Log all events like impressions, clicks, conversions, viewability metrics, fill rates and more. Get full insights into the engagement viewers had with your ads.

Display Ads

Display ads in a sidebar, header or inline (JPG/PNG/GIF and MP4).
AdGlare Display Ad Server

Native Ads

Build your own ad units and native ad templates with JSON responses.
AdGlare Native Ad Server for Sponsored Listings

VAST Video Ads

Upload an MP4 Video and generate a VAST tag to pre-roll. CTV supported.
AdGlare VAST Video Ad Server

What Does It Cost?

Two simple plans, no hidden fees. CDN bandwidth included.
Scalable from 10M to 10B ad requests/month.
Professional
starting at
$499
per month
Enterprise
starting at
$649
per month
Fixed rates, no hidden fees, no overage billing, no surprises.
credit_card_offNo credit card needed during trial.

Frequently Asked Questions

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What kind of ad formats does AdGlare support for advertisers?

Display ads, native ads and video ads.

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Can AdGlare pace delivery over time?

Yes, with the built-in pacing module impressions are spread over time. The algorithm automatically throttles delivery to make the line as flat as possible. This makes sure ad budget is not exhausted during the early hours of the day, while increasing reach and CTR.

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Can I optimize campaigns automatically?

Yes, you can optimize campaigns automatically to increase CTR or conversions. The best creatives are served more often. Which is the 'best' creative is determined by dozens of data points like user location, time of the day, language, device type, etc.

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Are metrics and reports real-time?

Almost. New data is pushed to the ad server every minute after a 3-minute delay. This means that your reports are almost real-time. Great to make data driven decisions and to see if campaigns are delivering as expected.

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Can AdGlare handle high traffic volumes?

You can go all the way up to 1 billion ad requests per month on one of the standard plans. If you expect more than that, please reach out to discuss the options.

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How afforable is AdGlare's ad server?

There's an Essential plan that covers all core features needed to start serving ads at an affordable price. For larger businesses, the Growth plan goes all the way up to 1 billion ad requests per month and contains all features offered.

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Is AdGlare simple to use, and what about onboarding?

AdGlare was designed to be user-friendly right from the start in 2013. Usability improved even further after 10 years of updates. You and your team shouldn't spend much time on learning how to use AdGlare. There's a detailed User Guide available that walks you through the interface smoothly. Reach out in case you have specific onboarding questions.

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What about privacy laws like the GDPR and CCPA?

AdGlare doesn't write cookies whatsoever, nor does it use PII, unique identifiers or offer retargeting. If you use key/value targeting, make sure not to send any PII to AdGlare's servers. Geotargeting uses the anonymized IP address of the user, which is discarded right after the geo lookup.

Alfonso Di Stasio
"AdGlare represents a gold standard for the ad tech industry. Not only for the advanced technological platform you can rely on, but also for the after-sales service provided."
Alfonso Di Stasio
starstarstarstarstar
CEO, PharmAdvertise
Bernd Jaeger
"Ever since we started using AdGlare in 2016 it has been a fruitful experience. Constant development updates and quick support has proven to us that we made the right choice."
Bernd Jaeger
starstarstarstarstar
Campaign Manager, TraceParts
Trusted by publishers, advertisers, and media agencies in 45+ countries worldwide:
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Try Before Your Buy

See if we're a fit — take a look inside. You'll get INSTANT access.
14-day free trial
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No sales calls. Just get started instantly.

Why Us?

Speed, Scale, and Simplicity

AdGlare is built to scale from thousands to billions of impressions effortlessly. With an intuitive UI and fast setup, you can launch campaigns in minutes — no dev team needed. No steep learning curves for your team.

12 Years of Experience

Since 2013, AdGlare helped publishers, advertisers and agencies in 45+ countries to achieve their advertising goals. Optimized version after version for ultra-fast ad delivery where every millisecond matters.

Fast Customer Support

In a 24/7 world where things move fast, you can count on real human support. Whether it's a quick question or a critical issue, we're available to help — available during the weekends and on holidays.