Knowledge Base

Native Ads allow you to seamlessly integrate ads into your website using the same style and layout. To do so, you first need a native ad server like AdGlare. The "ad tag" in this case is a URL that returns a JSON response containing a list of ads. You can then parse this response and generate the ad unit using your own set of CSS styles. As a publisher, you may be interested in native ads if you: need to show ads in a mobile application require ads to seamlessly integrate into your website's layout want to get around ad blockers Fetching JSON Ads: client-side or server-side? You can consider to fetch the ads directly from the visitor's browser by making a (jQuery) GET request. After pars

Frequency Capping is a method in online advertising to limit the number of times a banner ad is shown to a single user. Some ad servers may also refer to this as impression capping. One of the best arguments to set such a cap is to minimize banner blindness and to increase the CTR and ROI of your campaigns. Frequency capping allows you to reduce campaign costs while increasing your campaign's unique reach. If you're on the buy side, this is once more an excellent example why you need an ad server for advertisers. To get the maximum out of your advertising budget, you need to be in control. Frequency Caps: Best Practices Setting a frequency cap for online advertising campaigns is almost always recommended in most situations, unless you're running remarketing o

Keyword Targeting allows you to show certain campaigns only if they match the keywords passed in the ad code. This type of targeting can be used in a wide range of cases. It will help you to deliver the message to an audience who may likely be interest in the ad. This will drive conversions and increase CTR. For example, you can fine-tune delivery: in articles about cars (contextual) to upgraded members only based on the visitor's search query Below we'll discuss how to set up keyword targeting in your AdGlare Ad Server. Passing on keywords to the Ad Tag Append your keywords to the ad tag via the key/value pair &keywords=... Separate multiple keywords by commas. Here's an example:

Key/Value Targeting is a powerful method to fine-tune delivery of your campaigns. An ad will only be shown if a key matches the value as defined by the campaign's targeting rules. AdGlare's ad serving engines will automatically check if the key is present in a cookie or in the global JavaScript scope. Contrary to Keyword Targeting you can use numeric, string and boolean operators to set up your expressions. Here's an example of such a configuration in AdGlare. String Operators Operator

AdGlare uses industry terms as much as possible. In case you're unfamiliar with certain terms, here's an overview of the basics. TermExplanation 3P CookieShorthand for "Third-Party cookie". 3P cookies are created by domains other than the domain visible in the browser bar.3PASShorthand for "Third-Party Ad Server". Examples are Google Ad Manager, Sizmek, Appnexus and AdGlare.Ad RequestThe request to fill an ad slot once a page loads. Each time the ad tag is executed, an ad request is counted. That doesn't necessarily mean that an ad is served: t

What is an ad server? An ad server is a platform used to manage and deliver online ads on publisher's websites and apps. Ad servers play an important role in digital advertising as it automates the process of ad placement across websites, while ensuring that ads are served to the right user at the right time. There are two types of ad servers: first-party ad servers and third-party ad servers. Let's break that down first. First-party ad servers First-party ad servers are also called publisher ad servers and they are one of the first to be called when a user opens a web page. Publisher use them to manage and deliver ads directly on their own websites or apps. A first-party ad server has features to optimize ad inventory, control what type of ads are displayed and ensure a quality ad experience by using ad targeting

By default, AdGlare serves content using the following URLs: yourbusinessname.engine.adglare.net yourbusinessname.cdn.adglare.net You can however white-label these subdomains by adding CNAME DNS records to your own domain. Essentially, you'll be serving the ads from your own subdomain, instead of AdGlare's. This article explains how to set up your white label. CNAME DNS Records Add the following CNAME records to your domain's DNS settings. If you don't have access to your domain's DNS records, ask the person responsible for your domain within your organization for help. Host / Name / AliasTTLRecord TypeValue / Points To / Destination

GoogleBot crawls over the internet 24/7. While doing so, it also loads all ads it finds on your pages. You don't want to count impressions or clicks made those bots, crawlers and spiders. Ad servers like AdGlare use bot filtering to remove invalid traffic from your reports. Bot traffic accounts for more than 50% of all global internet traffic. An incredible number that can't be neglected. Unless you're running in-house campaigns, it's imperative that your ad server filters bot traffic to avoid report discrepancies and to keep the quality of your sold inventory high. Half of all internet traffic comes from Bots Although bot activity fluctuates over the years, we can't deny the huge impact that bots and spiders have on our analytical data. Back in 2016, Incapsula released a great infographic to give us an update on where we're heading. Bots are accounting for 51