Display Ad Server
Serve ads in standard fixed-size ad units
Native Ad Server
Serve native ads on your web page or app
Video Ad Server
Serve MP4 video ads as pre/mid/post-rolls
Maximize revenue for direct deals.
Optimize campaigns, real-time insights.
OverviewAdGlare has a built-in bot filter to detect crawlers and spiders. As we're living in a world where about half of the internet's traffic is caused by bots, it's important to filter them in order to avoid skewing your reports.
Type of botsTwo types of bots can be detected: GIVT (General Invalid Traffic) and SIVT (Sophisticated Invalid Traffic).
Filtering bot trafficBy default, ads will be shown to bots. Their impressions and clicks will be counted. You can generate a Non-Human Traffic report to see the number of events that were logged by bot traffic. If you're a publisher, you can adjust the invoice for your advertiser accordingly by not charging for bot traffic.
Alternative, you can filter bot traffic from your reports as soon as event data is sent to your ad server. Bot traffic still load ads, but their impressions and clicks will simply be discarded before it hits the report cluster. The advantage is that your reports are much cleaner as bot traffic is not included in your metrics.