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User GuideAPISupport

White Label

Overview

As an established ad server since 2013, it's no wonder AdGlare's domains are on many adblock lists. Consequently, ad block users will likely not see your ads. To get around this problem, you can simply serve the ads from a domain that is not on their blacklist.

Getting around ad blockers

Typically, there are two approached to get around ad blockers: using a subdomain of the main domain, or using burner domains.

Subdomains (publishers only)

If your website is on publisher.com, you can consider to set up a subdomain on engine.publisher.com and load the ad tags from there. As ad blockers are likely to trust content from a subdomain of the page's main domain, ads can pass through.

Burner domains

If you're an advertiser, you can consider to buy a domain anywhere (they are generally cheap), and use nonsense names like 'letsgotothemoon.com', which is likely not on the ad blocker's blacklist. You can then load ads from engine.letsgotothemoon.com, which won't be blocked.

Note this is called a burner domain for a reason: it's only a matter of time before your domain will end up on the blacklist, especially if you're a high-volume advertiser. You can then simply continue this cat & mouse game by using a new burner domain.

When this won't work

Using your white label to get around ad blockers only works if no third-party ad server is used to serve the ad. This means that your creative should either be:
  • A PNG/JPG/GIF/WebP image
  • HTML/JS code that don't make any external requests
  • An HTML5 creative with all assets in the Zip
  • An MP4 video file
Third-party ad tags typically make requests to another ad server. Chances are high those ad servers are on the blacklist anyhow. If you use your white label, the ad tag from AdGlare laods, but things stop then the third-party ad server is contacted to show the ad.

Setting up the white label

To set up the white label, you should have access to the DNS records of the domain you've chosen. Add two CNAME DNS records as follows:

engine CNAME {your_name}.engine.adglare.net

cdn CNAME {your_name}.cdn.adglare.net

You can determine {your_name} by looking at the URL of your AdGlare login page. If you log in at pub123.adglare.app, then your name is 'pub123'.

Activating the white label

Allow up to 24 hours for your DNS changes to be propagated throughout the world. Then send an email to your account manager with the domain on which you've set up the white label. It will be activated within 24 hours, even during the weekends.

SSL certificates

Note that AdGlare won't provide you with an SSL certificate for the domain you've chosen. Instead, you can upload a wildcard certificate for your domain in your AdGlare portal, including the private key and CA bundle. Without this certificate, your ads can only load on http:// pages.

Help

If you need help setting up your white label, feel free to reach out. You can also contact your account manager by replying to the welcome email.