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Lazy LoadingTable of Contents1. Overview 2. Why Lazy Loading Is Important 3. How Lazy Loading Works 4. How to Activate 5. Important 6. Conclusion OverviewLazy loading is a technique used in ad servers to delay the loading of ads until they are close to appearing in a user's viewport (the visible area of the browser). Instead of loading all ads as soon as the page loads, lazy loading ensures ads are only served when a user scrolls to the appropriate section of the page. This approach is especially useful for pages with long content or multiple ads. Why Lazy Loading Is Important
How Lazy Loading WorksWhen a webpage with ads is loaded, placeholders for ads are initially displayed in locations where ads will eventually appear. It's the As without lazy loading, ads are requested from the ad server, but simply not shown yet. As the user scrolls down the page, the browser detects when an ad slot is nearing the viewport. It sends a signal to the ad server, which then loads the ad on the page and registers an impression. How to ActivateLazy loading is available for Display Ads only. To set this up, open a auto_storiesZone and navigate to the Settings tab. Toggle the 'Lazy Loading' box and you're ready to go. ImportantA few important things to notice:
ConclusionLazy loading is a powerful feature in modern ad servers that optimizes ad delivery for publishers, advertisers and users. It improves page performance, increases ad viewability, reduces resource usage and improves CTR naturally. It's an important technique for delivering ads in a more user-friendly and efficient way, while increasing the quality of inventory offered to advertisers. Reach out to emailAdGlare Support in case you need further help. You can expect a reply in less than 24 hours. |
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