Creative Optimization

Overview

Creative optimization allows you to automatically serve the best-performing creatives in a campaign more frequently, based on either CTR or Conversion Rate (CR). To activate this feature, your campaign must have at least two auto_storiesCreatives.

To enable creative optimization, head to the Creatives tab inside a auto_storiesCampaign and click the 'Optimize' icon at the top right.

How It Works

The optimization algorithm manages the creative weights, directly influencing how often each creative is shown when the campaign is served. These weights are adjusted every 5 minutes based on the last 30 days' performance of the creative, with a burn-in threshold of 1,000 impressions to gather enough data before making adjustments.

Optimize by CTR or CR

You can either optimize creatives by CTR or by Conversion Rate (CR). If you choose to optimize by CR, be cautious. While possible, optimizing creatives by looking at how many conversions they have triggered can be tricky, as it reflects the performance of your landing page rather than the creative itself. CTR is typically the preferred metric for creative optimization because without a click, there can be no conversion. Optimizing for CTR often leads to higher conversions indirectly.

Regional Optimization

AdGlare also offers regional optimization, allowing you to prioritize the best-performing creatives for each country. This can be particularly effective if your audience is geographically diverse, as different regions have unique preferences, languages, and cultural influences that affect ad engagement. By focusing on performance at a local level, you can significantly improve overall campaign results.