Tracking Pixels

Overview

Tracking pixels are pieces of code used by ad servers to count events like impressions, clicks or conversions.

Historically, those events are registered by loading a tiny 1x1 pixel outside the viewable area of the page, ensuring compatibility across browsers.

Advertisers

If you're an advertiser, you can skip this guide completely. Unlike other ad servers, event logging is handled by AdGlare and works out of the box without the need for sending tracking pixels to publishers.

Publishers

If advertisers provide you with creatives, like static banners or videos, they may also include one or more tracking pixels.

These pixels enable advertisers to log impressions and clicks on their own ad servers. In an ideal world, event counts between both systems match up.

While discrepancies cannot always be avoided, here's how you can include those pixels in your creatives:

Tracking Pixel URLs

If your advertiser provides a pixel URL, open a auto_storiesCreative, navigate to the Settings tab and add the URL as either an impression pixel or click pixel.

Tracking Pixel Code

If your advertiser provides the pixel as some code, usually starting with <img src=..., add it to the 'Ad Vertification Code' box: